Digital B2B Marketing

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Stop Advertising and Give Them Content! [The Numbers Prove It]

Digital B2B Marketing

The results below are from a sponsorship program on a major blog-format media company. Banner Ad: The top banner ad is outperforming the industry average 0.10% click rate [actual rate has been removed to protect client and publisher details, advertising has 'performed well' on a number of measures].

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Everyone Hates Your Most Effective Online Ads

Digital B2B Marketing

Banner ads work. Banner ads don’t work. Banner ads are just wallpaper. It doesn’t matter what your opinion is of banner ads, someone out there has a study that will agree with your position. Media banners online advertising' Photo Credit: M. Pratter via Flickr cc.

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Is Anyone Left to Click Your Ad?

Digital B2B Marketing

Who is Clicking Your Ad? In 2007, 68% percent of internet users did not click banner ads in a given month. Now Collective Media released new research showing 99% of internet users do not click ads. Who are the remaining banner ad clickers, clicking at a higher rate than ever before?

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The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

Here is a comparison, from the same study: 41% purchased a product because they saw a banner ad on a tablet. When compared to a banner ad on a tablet, watching a video is just slightly better. Barely better than a banner ad will never be a claim to fame. Social media research often has the similar problem.

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A New Way To Connect Twitter To Lead Generation

Digital B2B Marketing

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. Here is a better way, along with actual results, that companies can use to drive leads through social media. There is nothing social about this! Social advertisers.

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An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

According to recent research from ComScore , 31% of banner ads don’t ever have the chance to be seen. So how many banners really go unseen? trillion online banner ads were served in 2011. The average person online in the US was served 19,000 banners in 2011. It does not guarantee it was seen.

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3 Steps to Using Data in an Imperfect Data World

Digital B2B Marketing

Today, algorithmic media buying is one of the fastest growing areas in online advertising and without data, it wouldn’t even exist. Here are three steps that will guide both media and creative. Media Buying: Start Testing It If you already advertise online with targeted publishers and relevant data is available, test it.