Digital B2B Marketing
OCTOBER 29, 2013
One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. Marketing often isolates statistics, removing them from any context that would allow for appropriate comparisons. Barely better than a banner ad will never be a claim to fame.
Digital B2B Marketing
OCTOBER 16, 2012
Outbound marketing is about interruption. Inbound marketing is about discovery. So why is inbound marketing a better way to market? Outbound Marketing Outbound marketing interrupts what you are doing and asks you to change. In inbound marketing, discovering your content is natural. But so what?
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Digital B2B Marketing
APRIL 9, 2013
Banner ads work. Banner ads don’t work. Banner ads are just wallpaper. It doesn’t matter what your opinion is of banner ads, someone out there has a study that will agree with your position. As marketers, why do we have to wait for consumers to find a way to block ads?
Digital B2B Marketing
MAY 3, 2011
In 2007, 68% percent of internet users did not click banner ads in a given month. Now Collective Media released new research showing 99% of internet users do not click ads. If your marketing plan is dependent on a click, your audience is getting smaller. Two things are particularly notable about this trend for marketers.
Digital B2B Marketing
APRIL 26, 2011
Banner Ad: The top banner ad is outperforming the industry average 0.10% click rate [actual rate has been removed to protect client and publisher details, advertising has 'performed well' on a number of measures]. the click rate of the top banner ad. Use content as a catalyst to increase engagement.
Digital B2B Marketing
JULY 17, 2013
Over time, your role in marketing begins to permeate every part of your life. If more than a handful of these describe you, it is time to get to know, again, what the world beyond your marketing bubble is like. You attempt to decipher the intent behind marketing and advertising you see. You like seeing retargeted banner ads.
Digital B2B Marketing
JANUARY 12, 2012
Without marketing metrics, marketers cannot manage investments or show the value of marketing. However, without careful selection of metrics, diligent analysis and a clear overarching vision, those same metrics can become the biggest barrier to successful long-term marketing programs. Is traffic a key goal?
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