WebMarketCentral
SEPTEMBER 16, 2008
2) Click-through rates are pathetic regardless of ad size, so don't use CTR as the primary metric for evaluating banner advertising. So again: banner ads are branding, not revenue or lead generation.
WebMarketCentral
AUGUST 14, 2007
It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. The average conversion rate (percentage of clickers who buy an item or provide lead contact information) is 4-5%.
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WebMarketCentral
NOVEMBER 19, 2008
Fewer banner ads on websites, fewer print ads in magazines, and fewer pieces of direct mail in in-boxes mean that your ads and mailers have much less competition for attention. So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide?
WebMarketCentral
DECEMBER 6, 2007
Tactics may include: Trade shows Conferences Company-sponsored events Print advertising Analyst relations Media outreach Blogger outreach Blogging Webcasts Podcasts Banner ads White paper syndication Search engine marketing Newsletter advertising Newsletter promotion Press releases Website redesign SEO Direct mail Telemarketing Outdoor TV Radio Social (..)
WebMarketCentral
SEPTEMBER 20, 2007
A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. Write compelling, carefully targeted ad copy.
WebMarketCentral
FEBRUARY 25, 2008
Practical Guide to Website Key Performance Indicators (KPI's) by Search Engine Journal Writer Julie Mason details the key website performance indicators that "help you measure the effectiveness of your website with quantifiable and actionable results," including page views per visit, visits per lead and cost per lead.
WebMarketCentral
JULY 11, 2007
B2B technology companies generate leads and revenue through smart online marketing by promoting thought-leadership content. But as night falls and the power mysteriously fails, they head to the basement to look for a breaker, and.some gruesome slicing, dicing, blending and other horrible fates ensue.
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