Digital B2B Marketing
NOVEMBER 27, 2012
B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. Here is a better way, along with actual results, that companies can use to drive leads through social media. This could be the perfect solution to promote your updates and still drive leads.
Digital B2B Marketing
MAY 3, 2011
Who is Clicking Your Ad? In 2007, 68% percent of internet users did not click banner ads in a given month. Now Collective Media released new research showing 99% of internet users do not click ads. Who are the remaining banner ad clickers, clicking at a higher rate than ever before?
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Digital B2B Marketing
OCTOBER 29, 2013
Here is a comparison, from the same study: 41% purchased a product because they saw a banner ad on a tablet. When compared to a banner ad on a tablet, watching a video is just slightly better. Barely better than a banner ad will never be a claim to fame. Lead generation. Brand awareness.
Digital B2B Marketing
AUGUST 14, 2012
What if banner ads could become as targeted and relevant as emails? Rather than targeting an audience based on various characteristics, CRM retargeting allows you to target segments of your CRM database with online ads. One of the emerging trends in online advertising promises to make this possible.
Digital B2B Marketing
OCTOBER 16, 2012
We have all been interrupted and had it lead to something wonderful. If it is an email promotion for an upcoming webcast or a banner ad showing how much money your business can save, a marketer is interrupting you and asking you to move on to something else. Outbound marketing is about interruption. But so what?
Digital B2B Marketing
MARCH 1, 2012
Comscore recently issued a release showing 31% of banner ads from a sample of advertiser had no opportunity to be seen. The problem is, advertisers often do not know where their ads are running. Increasingly, marketers don’t know where their content is either. Hey, It’s Free! likely without their knowledge.
Digital B2B Marketing
JANUARY 12, 2012
Is cost per lead a key metric? Reducing online display and traditional advertising investments based on performance will quickly lower cost per lead, but long-term it will hurt search results and leads from organic traffic. The wrong metrics lead to the wrong marketing investments. Is revenue key?
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