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Targeting Audiences Not Looking for You; Advertising Options for B2B

NuSpark Consulting

They market very specific services; services that aren’t searched for on Google all that much. This process is called Outbound Marketing, and covers advertising, trade shows, and direct marketing. Find out about banner ad sponsorship availabilities. Pre-printed inserts or regional ads.

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Content Marketing: Justifying the Costs and Benefits to the C-Suite

SmartBug Media

These might amount to sending mass email campaigns, buying PPC or other display ads without any tailored content, participating in trade shows, or using product listing services—all which are behind the times. Back in 2012, Hubspot noted that “the average banner ad has a 0.1% What’s caused the 300 percent increase?

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. Not surprisingly, offline tactics (trade shows in particular) are viewed as costly by B2B marketers on a cost-per-lead basis, while online tactics are seen as more cost-effective.

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The $1,000 SMB Marketing Challenge: How Would You Spend It?

Biznology

If you have a trade show coming up, you’ll want to spend some of your money on marketing collateral and promotional items for the event. If yours is a fiercely competitive industry, and you’re finding it hard to get to the top of search results the organic way, set aside some funds for online ads.

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Reassess and optimize media placements, direct marketing tactics, trade show leads; traditional/digital media mix; Continue to integrate social media into your mix. Have a content and promotional plan for your webinar, virtual trade show, and online events. Evaluate current media mix for lead generation.

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Leadership Transition: Marketing’s Pivotal Role in a New Leader’s Success

Hinge Marketing

Firms typically tackle the brand awareness problem by investing in advertising (print, radio/TV, online banner ads), sponsorships, PR and other broadly targeted tactics. That way, people who are interested in their expertise are able to find them with a simple Google search. Without question, this approach works.

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Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

A simple Google search will uncover a variety of calculators and approaches. 3) Google indexes the page and ranks it (note that there is more than blind luck involved in achieving a high search rank). Online advertising — Online ads can be used to build brand awareness or promote a specific product or service.