Digital B2B Marketing

JANUARY 12, 2012

Reducing online display and traditional advertising investments based on performance will quickly lower cost per lead, but long-term it will hurt search results and leads from organic traffic. Is traffic a key goal? High volume, low cost traffic sources will immediately your metrics, but they may not improve your business. Is revenue key?

Enterprise Management 100

Enterprise Management Planning Cost per Lead Banner Ads 100

Digital B2B Marketing

APRIL 11, 2012

According to recent research from ComScore , 31% of banner ads don’t ever have the chance to be seen. So how many banners really go unseen? trillion online banner ads were served in 2011. The average person online in the US was served 19,000 banners in 2011.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Banners 100

Digital B2B Marketing

OCTOBER 15, 2013

For the best results when you are first starting, do not run on the display network and consider further limiting your program to only core search. Online banner ads are not the most cost effective way to promote your content, with relatively high prices and relatively low response rates versus most of the other options here.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100