sales 
ANNUITAS
OCTOBER 7, 2020
Banner Ads. Perhaps the grandest example of interruptive marketing, the banner ad, complete with obnoxious fonts, flashing lights and even auto-playing sounds was one of the first ways marketers tried to capitalize on the ‘eyeballs’ available in the digital world.
Biznology
DECEMBER 5, 2014
A similar focus occupies Warm-Transfer, which tele-qualifies leads generated by very large insurance companies, and warm transfers the prospects to the clients’ sales teams. “We If the target is already assigned to a particular sales territory, it’s likely you’ll want the messages to be signed by the rep.
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The Point
OCTOBER 18, 2012
Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).
Content4Demand
MAY 6, 2020
It can include everything from high-level themes to banner ads, social posts, podcasts and interactive experiences. Meanwhile, sales can use it to send personalized messages to target accounts. What overarching story are we trying to tell that should connect sales and marketing outreach?
Customer Experience Matrix
OCTOBER 8, 2014
We’ve seen this coming for some time but it’s now much more obvious as marketing automation vendors like Oracle and Adobe , display ad targeters like Bizo (now part of LinkedIn ) and Demandbase , and even tag managers like Signal (formerly BrightTag) and Tealium come at the challenge from different directions.
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