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MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

SEPTEMBER 14, 2007

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008.

Cost Per Click

Cost Per Click Advertising Benchmark Search Marketing CPC

The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

OCTOBER 8, 2008

Level 2: Search Engine Marketing (SEM) Using the figures from the paragraph above, running text ads on search engines offers potential exposure to roughly another 20% of buyers. Since Google is the dominant search engine , it's AdWords search program is the place to start.

Paid Content

Paid Content Planning Marketing Budget Creation Cost Per Thousand

B2B Marketing Zone

WebMarketCentral

MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

The 8 Layers of a B2B Web Marketing Plan

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