NuSpark Consulting

DECEMBER 29, 2013

Have you clicked on a banner ad recently? Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

Unbounce

MAY 15, 2019

But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. Your ad promised me something you didn’t deliver. It simply means that the search keyword, ad, and landing page should all be about the same thing.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Hubspot

DECEMBER 12, 2013

The WordStream blog has about half a million visitors each month and has seen a compound monthly growth rate of 8.4% Very low conversion rate ( under 2% ). Our issues were not really all that unique -- data from Forrester shows that 96% of website visitors just don’t convert to a lead or sale. or higher).

Paid Content 28

Paid Content Paid Search Agency Allocation Adwords 28

Directive Agency

SEPTEMBER 29, 2017

Click-through rate (CTR) is one of the first metrics on the monthly report. Why your ad CTR shouldn’t matter. They tell you how many eyeballs your ads or campaigns reached. They tell you the max number of people who were “exposed” to your ad. Because your advertising CTR is a function of impressions.

CTR 40

CTR Cost per Lead Lead Ranking CPC 40

Televerde

OCTOBER 30, 2019

Conversion rates are 6X higher for companies and brands using content marketing than those that aren’t. Using video on a landing page can increase conversion by as much as 80% (Content Marketing Institute, 2017). LinkedIn generates more total conversions than Facebook and Twitter combined! On content marketing: 1.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Marketing Insider Group

JULY 21, 2015

A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Tweet This ].

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Webbiquity

SEPTEMBER 8, 2010

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. Plus much more.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100