Digital B2B Marketing

APRIL 26, 2011

The sponsorship included advertising as well as custom integration of the sponsors content into the site, and allowed a comparison of the performance of various components. Social media links: Even though it is below the fold, the click rate on a link to the client’s Twitter account is 2x the top banner ad.

Advertisements 100

Advertisements Advertising Banner Ads Banners 100

Digital B2B Marketing

APRIL 9, 2013

Banner ads work. Banner ads don’t work. Banner ads are just wallpaper. It doesn’t matter what your opinion is of banner ads, someone out there has a study that will agree with your position. The results from these ads can be misleading. People Hate Interruptive Ads.

Ads 100

Ads Banner Ads Banners Effectiveness 100

Digital B2B Marketing

MARCH 1, 2012

Comscore recently issued a release showing 31% of banner ads from a sample of advertiser had no opportunity to be seen. The problem is, advertisers often do not know where their ads are running. Increasingly, marketers don’t know where their content is either. Monitor your content. Hey, It’s Free!

Enterprise Management 100

Enterprise Management Advertising Agencies Banner Ads Marketing Management 100

Digital B2B Marketing

OCTOBER 29, 2013

But is 46% a lot more, or a lot less, than the same metric for other types of content? Here is a comparison, from the same study: 41% purchased a product because they saw a banner ad on a tablet. When compared to a banner ad on a tablet, watching a video is just slightly better. Content marketing.

Statistics 100

Statistics Banner Ads Stats Sample 100

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. Start incorporating content into your advertising. Facebook Ads. And they’re right.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

NOVEMBER 27, 2012

Retargeting From Social Media Like many B2B marketers looking to drive engagement, you share content and drive conversation around other people’s content. But when you focus on promoting other people’s content, you don’t have an opportunity to capture a potential lead. Newsletter or email marketers.

Lead Generation 100

Lead Generation Twitter CPL Cost per Lead 100

Digital B2B Marketing

APRIL 11, 2012

According to recent research from ComScore , 31% of banner ads don’t ever have the chance to be seen. So how many banners really go unseen? trillion online banner ads were served in 2011. The average person online in the US was served 19,000 banners in 2011. Every channel has similar issues.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Banners 100