Digital B2B Marketing

OCTOBER 29, 2013

Here is a comparison, from the same study: 41% purchased a product because they saw a banner ad on a tablet. When compared to a banner ad on a tablet, watching a video is just slightly better. Barely better than a banner ad will never be a claim to fame.

Statistics 100

Statistics Banner Ads Stats Sample 100

Digital B2B Marketing

OCTOBER 16, 2012

If it is an email promotion for an upcoming webcast or a banner ad showing how much money your business can save, a marketer is interrupting you and asking you to move on to something else. The difference is friction. Outbound Marketing Outbound marketing interrupts what you are doing and asks you to change.

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100

Digital B2B Marketing

JULY 17, 2013

You like seeing retargeted banner ads. You talk about the days before ad exchanges. You believe serving a banner to every internet user is your inalienable right. (And that means you know what a LUMAscape is too). You steadfastly believe email marketing is a good thing. You wish for the days before spam filters.

Planning 100

Planning Banner Ads Banners Ad Exchange 100

Digital B2B Marketing

JANUARY 12, 2012

Here are a few common metrics for B2B marketers and ways some businesses influence the metric without driving long-term results. High volume, low cost traffic sources will immediately your metrics, but they may not improve your business. Short term metrics are easily gamed, and it often happens unintentionally. Is traffic a key goal?

Enterprise Management 100

Enterprise Management Planning Cost per Lead Banner Ads 100

Digital B2B Marketing

MARCH 1, 2012

Comscore recently issued a release showing 31% of banner ads from a sample of advertiser had no opportunity to be seen. The problem is, advertisers often do not know where their ads are running. Here is a screenshot of Sage’s white paper “7 Steps to Building a Business Case for ERP” promoted on the site.

Enterprise Management 100

Enterprise Management Advertising Agencies Banner Ads Marketing Management 100

Digital B2B Marketing

JULY 31, 2013

If you think click rates on banner ads are bad, this should be a wakeup call. Someone is 20 times more likely to click the banner ad in front of them right now than they are to install your app, ever. Just one tap for an overview of your business, reviews, hours and contact information. Your Turn.

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100

Digital B2B Marketing

DECEMBER 8, 2011

Last week, I shared the results of an informal survey about banner ads promoting a site or product you recently viewed. More than 90% of the people I spoke with had a distinctly negative view of these ads and the few that liked them were marketers. Online Marketers are Creepy , but they don’t have to be!

Ad Frequency 100

Ad Frequency Banner Ads Campaigns Opt-out 100