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Do you appreciate your blogger network?

Biznology

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

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Your Content’s Missing Ingredient is You

Convince & Convert

The spread of social media and the resulting flood has sucked the personality right out of what many of us write, for anything other than the family vacation blog. Whether you are a freelance writer, a professional blogger, or a marketing pro at an agency, content creation is your lifeblood. Keep the “You” in Your Writing.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Why did you write it? You might want to add a banner at the top of the page or put it in a sidebar to attract more attention. Write a blog post providing an overview of the white paper. Relevant Blogger Outreach. Write a short paragraph on the benefits to your audience of reading your white paper. Not so fast.

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Advertising methods are too ephemeral

Biznology

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks.

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4 Reasons You Should Act on Influencer Marketing

Content Marketing Institute

GWI defines influenced consumers as “those who say they discover new brands, products or services via celebrity endorsements , expert bloggers, or vloggers” and found that 55% of them posted an online review of a product, company, or service in the last month. That number was 26% higher than the average consumer.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Write a blog post providing an overview of the white paper with a link to it. Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Have audiences link to it as a PDF. Company Blog.

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Affiliate Summit West 2020: All the Key Takeaways

Outbrain

Following our pre-ASW interview with Hope , here are some amazing tips for video advertising Hope presented at the show: Key Takeaways: Video works because: It creates emotions: do you remember the last time you cried from a text or a banner ad? What about writing? Bloggers need to focus on being USEFUL.