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Do you appreciate your blogger network?

Biznology

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Banner ads? Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). Influencer marketing is often done poorly, which reflects badly on the brand and individual doing the outreach. Use Personalization. We all have egos.

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Advertising methods are too ephemeral

Biznology

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Relevant Blogger Outreach. Compile a list of influential bloggers and online editors who cater to your audience, and send them a release on your paper, and explain the rationale for why readers would be interested in reading it. Also, bloggers can easily embed the videos into their blogs to share the white paper takeaways.

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Finding your fans: How to promote your album or single before the release date

ConvertKit

Print and digital ads for magazines, banner ads, and social ads. If you’re not hiring a PR team, that means it’s on you to reach out to journalists, bloggers, radio station programmers, podcasts, Spotify playlists, and more. You should start planning out: At least your first two music videos. Album artwork.

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Why you should consider centralizing your search keyword lists

Biznology

Advertising copywriters need the right keywords to create ad copy that resonates with their audiences. And bloggers , of course, need to know what words their audiences use to describe their pain points. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. But that’s extremely unlikely.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Online releases are submitted to major search engines, industry journals, and social networks. Social Media. Online Display.