WebMarketCentral

SEPTEMBER 16, 2008

2) Click-through rates are pathetic regardless of ad size, so don't use CTR as the primary metric for evaluating banner advertising. So again: banner ads are branding, not revenue or lead generation.

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Banner Ads CTR Banners Ads 20

WebMarketCentral

AUGUST 14, 2007

It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. marketing agency eMarket2 has published a highly informative white paper with statistics from both the U.S.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

WebMarketCentral

JUNE 25, 2008

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR) , August 14, 2007—in planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. There you have it, the ten posts you thought were the best so far.

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

SEPTEMBER 14, 2007

Marketers rate SEO second and search engine marketing (PPC) ads third in terms of ROI, behind only house-list email marketing. Online banner ads and print advertising receive the lowest grades for ROI. A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008.

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

NOVEMBER 19, 2008

Fewer banner ads on websites, fewer print ads in magazines, and fewer pieces of direct mail in in-boxes mean that your ads and mailers have much less competition for attention. So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide?

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

SEPTEMBER 20, 2007

A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. As noted, DoubleClick provides fairly reliable data across those media.

CTR 20

CTR Adwords Practices Doubleclick 20

WebMarketCentral

NOVEMBER 24, 2008

1: Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR) , August 14, 2007 And the most popular post thus far on the WebMarketCentral blog covers.industry data to help set goals and benchmark the performance of email marketing, newslettor sponsorship and banner advertising programs.

Web 2.0 20

Web 2.0 SEM CTR Adwords 20