The Point

JANUARY 27, 2016

Email open rates increased more than 260 percent, click rates more than doubled, and the Lead to MQL conversion rate for online programs such as content syndication, banner ads, SEM, Webinars, etc. The results were dramatic. increased a massive 75 percent.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

The Point

SEPTEMBER 17, 2014

For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent. Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. •

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

The Point

AUGUST 19, 2010

When it comes to banner ads and online advertising in general, I will confess a prejudice for clean and simple. Tags: B2B Marketing Banner Ads Interactive Design Online Advertising Online media Adobe banner ads banner design interactive design online advertising.

Banner Ads 100

Banner Ads Banners Ads Opt-in 100

The Point

MAY 20, 2014

The base template for the email appears to be a responsive design, but the main header image is a fixed width (it neither expands nor shrinks), so when the body of the email expands to accommodate a larger screen, the header image immediately looks awkward, and disjointed from the rest of the design – more like a banner ad on a Website.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Design Paid Search Agency 100

The Point

APRIL 5, 2011

If you simply must get some indication of a direct mail campaign’s potential merits before committing to even a limited test, then consider using online media — email, PPC, or banner ads, say — to test message, audience, offer or creative. Then use those results to alter your direct mail design if necessary.

Focus Group 100

Focus Group Banner Ads Deliverability Banners 100

The Point

FEBRUARY 16, 2017

Add the offer to the ad rotation in your Google AdWords campaign. Create a banner ad to use in retargeting and on your Website. Run sponsored updates and text ads on LinkedIn. Or Option 2: • Send an email to your database. • Promote the report via content syndication. You’re not reinventing the wheel here.

Campaigns 223

Campaigns Email Marketing Banner Ads Work Management 223

The Point

MARCH 17, 2015

Now that banner ads can be deployed so much more intelligently, do you see display advertising making a comeback in B2B circles? (AF) (HS) Historically, online display advertising has historically been a low-priority option for B2B marketers because the numbers (cost vs. return) rarely pencil out. AF) Absolutely, yes.

Paid Search Agency 100

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies 100