Digital B2B Marketing

OCTOBER 16, 2012

If it is an email promotion for an upcoming webcast or a banner ad showing how much money your business can save, a marketer is interrupting you and asking you to move on to something else. The difference is friction. Outbound Marketing Outbound marketing interrupts what you are doing and asks you to change.

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100

Digital B2B Marketing

JULY 17, 2013

You like seeing retargeted banner ads. You talk about the days before ad exchanges. You believe serving a banner to every internet user is your inalienable right. (And that means you know what a LUMAscape is too). You steadfastly believe email marketing is a good thing. You wish for the days before spam filters.

Planning 100

Planning Banner Ads Banners Ad Exchange 100

Digital B2B Marketing

JANUARY 22, 2013

Creative: Create Serendipity Serendipity isn’t a banner ad or landing page that knows your name, company or industry. For B2B marketing organizations, Bizo continues to develop more robust data. Providers like Madison Logic, Demandbase and D&B are worth watching in the B2B marketing space as well.

DemandBase 100

DemandBase Banner Ads Banners Landing Pages 100

Digital B2B Marketing

JANUARY 12, 2012

This should be obvious to everyone, yet we continue to hear about click rates on banner ads, a metric that is easily accessible but wrong for nearly everyone. Pick the Right Marketing Metrics With the wrong metrics, your investment in analysis and optimization is wasted. The wrong metrics lead to the wrong marketing investments.

Enterprise Management 100

Enterprise Management Planning Cost per Lead Banner Ads 100

Digital B2B Marketing

MARCH 1, 2012

Comscore recently issued a release showing 31% of banner ads from a sample of advertiser had no opportunity to be seen. The problem is, advertisers often do not know where their ads are running. Increasingly, marketers don’t know where their content is either.

Enterprise Management 100

Enterprise Management Advertising Agencies Banner Ads Marketing Management 100

Digital B2B Marketing

OCTOBER 15, 2013

Online banner ads are not the most cost effective way to promote your content, with relatively high prices and relatively low response rates versus most of the other options here. Look at these (and other) search engines as opportunities to expand an effective program. Advertising. And there is always advertising.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

JULY 31, 2013

If you think click rates on banner ads are bad, this should be a wakeup call. Someone is 20 times more likely to click the banner ad in front of them right now than they are to install your app, ever. Less than 8 of those applications are actually launched on any given day. The average person is not using 99.999% of apps.

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100

Digital B2B Marketing

DECEMBER 8, 2011

Last week, I shared the results of an informal survey about banner ads promoting a site or product you recently viewed. More than 90% of the people I spoke with had a distinctly negative view of these ads and the few that liked them were marketers. Online Marketers are Creepy , but they don’t have to be!

Ad Frequency 100

Ad Frequency Banner Ads Campaigns Opt-out 100

Digital B2B Marketing

JUNE 3, 2014

We’ve all seen the promotional emails, banner ads and Tweets. Free white paper! Free webinar! Free eBook! It’s Free! It’s Free! The fine print: we will send you weekly emails with more content you didn’t ask for.

Content Marketing 100

Content Marketing Ad Exchange Webcast Banner Ads 100