Customer Experience Matrix

APRIL 25, 2013

By now, you can probably guess Causata’s main functions: assemble customer data from multiple sources, consolidate it by customer, place it in an analytics-friendly format, run predictive models against it, and respond in real time to recommendation requests from other systems including Web sites, email, banner ads, and call centers.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

Customer Experience Matrix

AUGUST 21, 2009

The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 2, 2010

I'd look for them to buy tools to manage banner ads, search ads, and search engine optimization. Nor have I forgotten that Oracle already bought marketing automation vendor Market2Lead, plugging a different set of holes. If anything, Oracle (and IBM) need to strengthen their position in online advertising.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 18, 2006

Here, in its entirety, is the final sentence—the one that’s supposed to clinch the deal and leave you eager for more: “While the banner ad or ecommerce Web site will not, as the TV commercial can, evoke us emotionally and ‘make us cry,’ they can tell us much about how to get there and how to turn the evocation into a transaction.”

Paper 120

Paper Product Banner Ads Banners 120

Customer Experience Matrix

JANUARY 31, 2010

The marketing operations module adds $2,500 per month and other modules such as social media, banner ads, Web analytics and Web alerts add $1,500 each. The starting level is about $4,000 per month, which includes the core marketing features for ten users and up to 100,000 contacts or 250,000 emails.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 1, 2016

Web site actions, including banner ads, modals, popups, and sliders, can be executed by YesPath itself, using its Javascript tag to identify visitors and display messages. Although stages could be used to describe a customer journey, the fact that each program has its own stage definitions means they can be used in other ways as well.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 6, 2013

Each campaign triggers a single action, which can be directed to email, banner ads, direct mail, Facebook custom audiences, in-app pop-ups, SMS, app message boards, call centers, or other channels. The connections may be through file transfers or APIs.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Optimization 120