Biznology

DECEMBER 26, 2012

But the critical driver is the recent arrival of the Facebook Exchange (FBX) ad platform, which will allow banner ad bidding and retargeting to specific individuals, based on data matching. There are several reasons for this—FB’s universality being one of them.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

NOVEMBER 2, 2012

There are also many online opportunities for partnerships, like exchanging comparable banner ads on each other’s websites or swapping guest blog posts with your own links. This can be done in physical ways like leaving business cards at each other’s offices or swapping advertising in each other’s newsletters.

Small Business Marketing 80

Small Business Marketing Marketing Budget Advertising Agencies Business 80

Biznology

JUNE 28, 2013

If yours is a fiercely competitive industry, and you’re finding it hard to get to the top of search results the organic way, set aside some funds for online ads. You can opt for pay-per-click ads on Google and other search engines, or pay for banner ads on niche sites.

Paid Content 80

Paid Content Spending SMB Budget Programs 80

Biznology

JULY 5, 2012

MadisonLogic offers pay per lead programs via banner ads to a network of 300 publishers, with particular strength in the HR and technology sectors. Ziff Davis and TechTarget are leaders in the tech industry world, using “content syndication,” distributing marketers’ white papers and research reports, and charging by response.

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Biznology

NOVEMBER 8, 2012

IBM also produces every kind of marketing and communications asset you can think of related to the event across the major channels: Paid: TV ads, print ads, banner ads, iPad mobile ads, paid search. Its technology and expertise help the organizers run the tournament.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

MARCH 6, 2015

And you can drop a cookie and retarget the visitor with text or banner ads later. But the IP address method will still not get you the name of the visitor. You can infer the visitor’s interests and, possibly, role by looking at the time spent on various pages. Job titles are increasingly inconsistent—and proliferating.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

DECEMBER 6, 2012

When retail executives plan a new store, they consider how customers get to the store as part of the experience (not just traffic, but ads as well). If we consider the sample of customer experience executives interviewed for the book, they were much more apt to think of social mentions or banner ads as part of the experience than search.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Biznology

OCTOBER 11, 2011

In our social media news releases, we need to make sure that everything can be copied and pasted as-is, that images are the correct size, that the links are already embedded, that copy and text is simple to copy and block-quote and that any and all banner ads or videos have a handy and easy to find embed code right there.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

AUGUST 29, 2019

Sigstr , which turns your ordinary corporate email into a marketing channel by dropping banner ads into employee signature lines, based on the characteristics of the addressee. This has lots of interesting implications, but to my mind the best is how it bridges the chasm between gated and ungated content strategies. Call it “gate lite.”

Conference 19

Conference B2B Marketing Automation Services Account Based Marketing 19

Biznology

SEPTEMBER 25, 2018

Look at the retargeting banner ads that follow us all around, weeks and months after we’ve stopped by a website. With a nurturing program, we can expect to triple, possibly quadruple, the productivity of our campaigns. Consumer marketers already understand this principle.

B2B Marketing 123

B2B Marketing B2B Thought Leadership B2B Banner Ads 123

Biznology

DECEMBER 24, 2014

That might be the number of downloads a recent whitepaper has received, the number of clicks generated by a banner ad, or how many times people have tweeted your latest blog post. But we can pick out the good stuff that really matters. What really matters to your brand?

Planning 80

Planning Paid Search Agency Clickthrough Banner Ads 80

Biznology

FEBRUARY 14, 2012

Not only that but access via mobile devices strips ugly advertisements, garish color choices, and a plethora of inline and banner ads. It has opened up ease-of-access via mobile devises, cell phones, smart phones, Androids, iPhones , iPads , and tablets.

Social Media 80

Social Media Paid Content Social Marketing Paid Search Agency 80