Biznology

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The salesmanship of influencer marketing

Biznology

We’ve been friends since Freshman year at GWU and he’s been selling ever since, from executive laptops sitting atop Grecian columns to hosting, bandwidth, networking, and telecom services to language-learning platforms. The best salesman I know is Michael Obraitis. He’s become my mentor and I, his protégé.

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How to engage bloggers down the long tail

Biznology

I think it’s a brilliant idea because whenever I am participating live in a webinar or QA session, I don’t have the personal bandwidth to answer questions and queries as they come in. How to Engage Bloggers Down the Long Tail from Chris Abraham.

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How to Engage Bloggers Down the Long Tail

Biznology

I think it’s a brilliant idea because whenever I am participating live in a webinar or QA session, I don’t have the personal bandwidth to answer questions and queries as they come in. How to Engage Bloggers Down the Long Tail from Chris Abraham.

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Lurkers are the 99.989% of Social Media

Biznology

You needed to connect to your platform intimately, understanding all the layers of online communication: hosting, web service, bandwidth, programing languages, monetization, plugins, domain names, DNS, moderation, anti-spam strategies, site architecture, SEO, and the rest. With message boards, it was the same thing. From Makers to Takers.

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Google+ is an island of misfit toys

Biznology

Realistically, amost everyone will have had a Gmail account, and those who haven’t and won’t are still addicted to YouTube and Google Search. Content Marketing Social Media Marketing Facebook Gmail Goliath Google Google Plus Los Angeles Meta Network San Francisco Stacy Horn YouTube'

Google 80
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Your competitors are doing SEO

Biznology

— when they could be spending that money with Google AdWords (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? Google’s tell? Organic search performance is a gift that keeps on giving.