Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.
The Point
SEPTEMBER 30, 2013
.” Here’s a short list of what else marketing automation can do that your ESP likely can’t: • Responding immediately and automatically to sales-ready behaviors (like visiting certain high-value pages on your Website). Ensuring that inbound sales leads are all followed up with promptly and personally, independent of sales bandwidth.
Let's personalize your content