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Should You Still Use Twitter (X) for B2B Marketing?

Top Rank Marketing

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. For a long period, Twitter was the go-to social media platform for keeping up with news and events as they happened. This use of Twitter has largely continued following the X rebranding.

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New Research Shows Twitter Boosts TV Ratings (sometimes)

Convince & Convert

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. I’ve been a skeptic of the relationship between Twitter chatter and TV ratings for a long time. Is Social TV Overrated?

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2 Twitter Changes Making Life Easier for Big Brands

Convince & Convert

In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another. Are You a Buyer on Twitter? Now, the protected DM wall is coming down.

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Does Demand Generation Really Generate Demand?

The Point

An insightful comment from CMO Joe Chernov on Twitter: “In B2B, demand generation is typically a misnomer. Consider these two subject lines: Suffering from low bandwidth? Maybe that reader has low bandwidth and just doesn’t know it. Maybe he or she has low bandwidth but is perfectly happy with the status quo.

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Five stats to improve your 2021 marketing strategy

Sprout Social

After a few hiccups, including an unintentional leak, Xbox took to Twitter to share with its 14 million followers the release information for the highly anticipated Xbox Series S. Time and bandwidth are still in short supply. pic.twitter.com/EkZGgV8sPo. — Los Angeles Dodgers (@Dodgers) September 10, 2020.

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Fir B2B #135: Tips for Transitioning to a Home-Based Workforce

Biznology

A good reference point to show the complexities involved is this Twitter thread from what Slack did to move to 100% WFH model. Make sure your home bandwidth is sufficient. Standardize on video conferencing supplier (we both like Zoom at the moment) and make sure all your gear provides solid audio quality when you use it.

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Snapchat vs. Twitter vs. Facebook – How They Stack Up

EveryoneSocial

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011.

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