Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. But not to worry.

Social Media 121

Social Media Analytics Media Template 121

BOP Design

APRIL 14, 2021

Social media is a useful communication method for many B2B companies. While it may seem like posting a picture or sending a tweet every now and then is enough, using social media to the advantage of your company requires proper planning and a well-thought-out strategy. Make Time for Social Media. Where Is Your Ideal Audience?

Social Media 134

Social Media Paid Search Agency Media Companies 134

Sprout Social

JULY 15, 2021

What could you do with a larger social media department? There is plenty of ground to cover in the ever-expanding world of social. As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast. If you said “a lot,” you’re not alone.

Social Media 117

Social Media Media Ad Building Bandwidth 117

Top Rank Marketing

MARCH 20, 2024

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. Even if X’s influence is waning, it is still a primary social media channel. For a long period, Twitter was the go-to social media platform for keeping up with news and events as they happened.

Twitter 100

Twitter B2B Marketing B2B Bandwidth 100

Exo B2B

SEPTEMBER 19, 2017

But if you look up from your computer for a moment, inside your small to medium-sized business workplace, you quickly begin to wonder how you could collectively scrape up enough bandwidth to even sit down and talk about these kinds of strategies, let alone budget and implement them. Dig deeper when developing social media content.

Bandwidth 45

Bandwidth Budget Programs B2B Marketing Content Marketing 45

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. What’s the big idea?

Social Media 125

Social Media Social Marketing Campaigns Planning 125

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Social Media 113

Social Media Work Management Marketing Management Social Marketing 113

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. Set your pricing.

Paid Search Agency 98

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 98

Sprout Social

FEBRUARY 25, 2021

Anyone who’s worked in social media has been called a social media guru or wizard at some point in their career. But a social marketer might be referred to as a guru or their work attributed to magic, particularly when the person giving the compliment isn’t sure why a social campaign performed so well. Hear me out….

Social Marketing 119

Social Marketing Planning Work Management Paid Search Agency 119

Sprout Social

DECEMBER 12, 2022

And what is life if not social? Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. We’re social creatures, and platform shake-ups or passing social trends can’t change that. Social media managers live and breathe social.

Social Media 97

Social Media Media Paid Search Agency Advertising Agencies 97

Marketing Insider Group

APRIL 10, 2024

For instance, generating leads may mean leaning into a social-media first campaign while increasing conversions may mean launching a referral program. If you’re a small marketing team, bandwidth may be the biggest issue. Are you looking to generate leads or increase conversions? Are you looking to establish brand authority?

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. A post shared by Sprout Social (@sproutsocial). What is a “meet the team” social media post? View this post on Instagram.

Social Media 98

Social Media Media Work Management Distribution 98

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. The inbound marketing strategy connects channels like your website, social profiles and CRM. It uses tactics like chatbots, live messaging apps, social commerce tools and helpdesk integrations.

Social Media 100

Social Media Webinar Metrics Social Marketing Marketing & Strategy 100

Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. The biggest benefits of outsourcing social media.

Social Media 119

Social Media Paid Search Agency Advertising Agencies Media 119

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it. But it’s not for everyone.

Video Marketing 93

Video Marketing Content Thought Leadership Social Media 93

ClickZ

OCTOBER 14, 2019

Spend on social video ads such as for Facebook and Instagram will rocket to $12.48 There are, however, some cutting-edge technologies in social video ads – like 3D, 360-degree video, and virtual reality – that have yet to appear widely in social media advertising. When will it go mainstream? 360-degree video.

Paid Search Agency 95

Paid Search Agency Video Marketing Ads Bandwidth 95

Sprout Social

FEBRUARY 8, 2021

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Engagements.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Stats 109

Stats Social Media Social Marketing Media 109

Brandpoint

JANUARY 25, 2021

This February’s Social Media Strategies Summit looks a little different, just like many conferences have over the last year. Tiffany Rivers, the Director of Social Media at the Boys & Girls Clubs of America, understands this. Tiffany Rivers, the Director of Social Media at the Boys & Girls Clubs of America, understands this.

Social Media 129

Social Media Loyalty Brand Identity Branding 129

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Sprout Social

SEPTEMBER 14, 2020

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. People follow brands on social to stay up to date on new products and services.

Stats 145

Stats Marketing & Strategy Marketing Strategy Planning 145

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

Social Media 107

Social Media Media Word of Mouth Business 107

Marketing Insider Group

NOVEMBER 15, 2017

Looking at how hard and fast social media has taken the world’s bandwidth and free time by storm, the digital world has clearly experienced a massive transformation over the past decade. In the wake of this digital tsunami, marketers have been left with a few priceless gems. One of the most notable: the phenomena of […].

User-Generated Content 203

User-Generated Content Examples Bandwidth Generation 203

Sprout Social

FEBRUARY 8, 2024

In this guide, we explain the basics of tiered support, along with tips on how to tailor the approach to your social customer care processes. The basics of tiered customer service How social customer service tiers look different from standard support tiers How to set up customer service tiers in Sprout What are customer service tiers?

Work Management 107

Work Management Marketing Management Service Paid Search Agency 107

Valasys

APRIL 19, 2024

In contrast, a company’s staff may need more formal training in copywriting, design, and digital & social media advertising. Time Savings Besides, hiring an ads agency frees up clients’ bandwidth by outsourcing time-consuming tasks. They pass on the benefits. Image Source.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Sprout Social

JUNE 7, 2021

However, overwhelming message volumes, inefficient workflows and a lack of structure can prevent social media teams from making the most of this engagement—and even hamper response times. Here are a few ways to further build out and automate some of these solutions using Sprout Social: Create Tags for different customer service categories.

Work Management 130

Work Management Bandwidth Autoresponders Viral Marketing 130

Sprout Social

JUNE 28, 2023

And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. There has never been more customer, competitor or industry data available to marketing teams.

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

Contently

MAY 6, 2022

She always looks at their social media channels to get to know them better before scheduling an initial conversation. Does this freelancer have the bandwidth to work with my brand? Often, freelance writers can also provide you with references or a list of previous clients to help you get a sense of their expertise.

Bandwidth 123

Bandwidth Sample Work Management Guidelines 123

Vision Edge Marketing

NOVEMBER 16, 2021

We see in comments to social media. Essentially, we hear that they are pushing out messages, typically through email, social media, or some other platform hoping that something will stick. The answers we heard most often were, we do what: Our competitors do. Worked in a sales conversation. Emails get the most clicks.

Work Management 234

Work Management Bandwidth Marketing Management Paid Search Agency 234

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights.

Tagging 122

Tagging Marketing Strategy Marketing & Strategy Planning 122

Oktopost

MARCH 21, 2022

It might seem like you don’t have the bandwidth to implement a great employee advocacy program with all the other things you’re doing. Olivia Messina is Oktopost’s Social Media and Community Manager. Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Love Going Behind the Post?

Bandwidth 13

Bandwidth Youtube Social Media Top of Funnel 13

Martech

MARCH 27, 2024

Assess your team’s bandwidth, technology infrastructure and budget to determine if you can commit to the demands of an ABM strategy. Dig deeper: How social listening can be a B2B content marketing goldmine Get MarTech! ABM is most effective when targeting a select group of key accounts. In your inbox.

Account Based Marketing 105

Account Based Marketing Spending B2B Marketing ABM 105

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. This bite-sized content can supercharge your social strategy and brand awareness.

Buy 117

Buy Video Marketing Template Bandwidth 117

Biznology

MAY 12, 2021

But when it comes to social media specifically, the folks at these two organizations have really put their finger on the issue for most companies. I cannot tell you how big the divide is between the people who actually manage social media for a company and people like business leaders and IT decision makers.

Bandwidth 104

Bandwidth Social Media Media Education 104

ClickZ

JANUARY 8, 2021

As AR comes of age, it presents a wealth of opportunities for marketers that go far beyond face filters on social media. Marketers have played with augmented reality (AR) for years, using it for fun and facile gimmicks that can be shared on social media to entertain their audiences. 30-second summary: . Advanced 5G connectivity.

Planning 145

Planning Bandwidth Mobile Advertising Forecasting 145

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. That’s more than all our social profiles combined.

Marketing & Strategy 131

Marketing & Strategy Curation Thought Leadership Content 131

Sprout Social

FEBRUARY 7, 2023

The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. Your C-suite pitch: Traditional social media tactics are becoming less reliable. And employees want to post about their companies.

Stats 93

Stats Buy Budget Programs Sales Qualified Leads 93