Media Insights: Interview With Allison Schiff, Managing Editor at AdExchanger
Walker Sands
AUGUST 1, 2022
In terms of the content itself, I think people don’t have an appropriate understanding of the term thought leadership. Then you draw conditions in your mind, even if you really cannot or really would not write about something in a full-length story. But salespeople and CMOs at tech vendors and publishers play a different role.
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