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Media Insights: Interview With Allison Schiff, Managing Editor at AdExchanger

Walker Sands

In terms of the content itself, I think people don’t have an appropriate understanding of the term thought leadership. Then you draw conditions in your mind, even if you really cannot or really would not write about something in a full-length story. But salespeople and CMOs at tech vendors and publishers play a different role.

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Digital Marketing Transformation for the Professional Services

Hinge Marketing

While many digital marketing transformation projects are aimed at improving the effectiveness and efficiency of new client acquisition by responding to changes in client buying behavior , others are aimed at developing new product and services offerings, new pricing models, or improvements in the client experience. Just like climbing Mt.

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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

Eric : But back to the task at hand here in terms of Facebook and Instagram. That’s how you get a billion dollar price as a company like Instagram. Certainly hotels are probably in the same ballpark as airlines in terms of people’s visceral reactions, both good and bad. Jay : It’s true. Jay : I know.

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The ROI of RFID in the Supply Chain

The ROI Guy

percent of revenue is lost each year due to out-of-stock conditions. Eliminating out-of-stock conditions via better RFID product tracking, inventory visibility and forecasting can have an immediate impact on top-line revenue by retaining lost sales and recapturing lost market share. In grocery stores, as much as 8.3