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JULY 31, 2009 [Bandwidth, Precience] B2B Lead Management Market Heats Up
4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Salesforce.com actually works well when there are marketing automation tools and processes feeding it with filtered and sales ready leads vs the other way around. Smaller firms typically don't have the resource bandwidth to make this rotation feasible either. But does the B2B need the same platform components as B2C?)
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Bandwidth, Precience] B2B Lead Management Market Heats Up
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