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Check Your Account Identification Bandwidth While Working From Home, as seen on Martech Series

6sense

How many of you have had that call: the low bandwidth, dropping every third word, frozen faces call? And how much better is the great bandwidth, crystal-clear call in comparison? In other words, we have a bandwidth problem. Account identification is the bandwidth of your ABM program. How has it changed with WFH?

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Leveraging a Content Marketing Agency for Personalization at Scale

ClearVoice

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. Scaling personalization without the correct expertise and resources is a significant challenge. While daunting, these challenges can easily be overcome.

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How Personalization Is Changing Content Marketing

Contently

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

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What Will Your Personal AI Look Like?

Biznology

All of which is fine and dandy, but it still begs the question: When can I bring home my own personal AI? Still, we’re a long way from these consumer devices turning into personal AIs. So what are the prospects for a true personal AI that you might be able to get your hands on one day? A personal AI via smartglasses.

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What is Dynamic Marketing Strategy and How to Get Started

Marketing Insider Group

Personalization Personalization is non-negotiable these days. If you’re a small marketing team, bandwidth may be the biggest issue. How to Ensure Success In order for a dynamic marketing strategy to be successful, there are certain components or tactics that you’ll want to ensure are in place.

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B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

But if you look up from your computer for a moment, inside your small to medium-sized business workplace, you quickly begin to wonder how you could collectively scrape up enough bandwidth to even sit down and talk about these kinds of strategies, let alone budget and implement them. We specialize in B2B marketing. Why not find out more?

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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). Enhanced personalization: Personalization is crucial in today’s digital landscape. But is ABM the right approach for your business?