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Should You Still Use Twitter (X) for B2B Marketing?

Top Rank Marketing

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. Even if X’s influence is waning, it is still a primary social media channel. This use of Twitter has largely continued following the X rebranding.

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Social media analytics & reporting guide

Sprout Social

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. There are a lot of different terms, reports and metrics to know about when it comes to social media marketing. Advanced social media analytics.

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New Research Shows Twitter Boosts TV Ratings (sometimes)

Convince & Convert

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. I’ve been a skeptic of the relationship between Twitter chatter and TV ratings for a long time. Is Social TV Overrated?

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10 social media reports to help showcase your expertise in 2021

Sprout Social

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more.

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Conversational marketing: What it means for your social media strategy

Sprout Social

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. Your customers, present and future, expect you to be available on social media. What is conversational marketing? Sprout Social.

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2 Twitter Changes Making Life Easier for Big Brands

Convince & Convert

In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another. Are You a Buyer on Twitter? Now, the protected DM wall is coming down.

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Is social media outsourcing the best way to grow your presence?

Sprout Social

If you’re considering social media outsourcing, we get it. That’s why outsourcing social media is so common for brands big and small. This guide breaks down the benefits, challenges and key considerations for anyone on the fence about social media outsourcing. The biggest benefits of outsourcing social media.