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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

Assess your team’s bandwidth, technology infrastructure and budget to determine if you can commit to the demands of an ABM strategy. ABM is most effective when targeting a select group of key accounts. Evaluate resources: Consider the resources available for implementing ABM.

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TrustRadius: The Reach of Research Campaigns

Content4Demand

According to data from the Content Preferences Report 2022 from Demand Gen Report, today’s buyers rank research and survey reports as the most valuable sources for researching B2B purchases. You want the eyeballs on it—as many eyeballs as you can, but then you can also have that lead-gen component as well. Also, bandwidth.

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Making the Most of Modern-Day B2B Marketing Automation

PureB2B

Most marketing campaigns are dependent on the ability to contact a large group of prospects at scale, meaning the bandwidth for manual outreach is very small. According to Invespcro , 80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase of conversions.

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5 Reasons You Need a Partner for Your B2B Content Marketing Program

KoMarketing Associates

If there isn’t anyone up to the task (or has the bandwidth) to do it within your company, and you don’t want to spend the time onboarding a new employee, consider working with a writer or marketing agency that has experience in your industry. This is the number one reason why working with an external partner is a good idea for companies.

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7 Ways to Optimize Your Lead Management Process

Scoop.it

To put it another way, your lead management process consists of several parts, each of which is crucial to the trajectory of your business. You can conceptualize lead management like a game of Jenga. Why is a Lead Management Process Important? Your sales and marketing team only has so much time and bandwidth in the day.

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Effort Vs. Results: How Does Your Social Media ROI Stack Up?

SWZD

As you develop your marketing plan, consider what you hope to gain from implementing a social media aspect and how much money and bandwidth you have for tracking and evaluating it. As a B2B marketer, you’re not looking to raise brand awareness as much as generate leads. Lead gen returns show your sales team your strategy is working.

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7 Ways to Generate More Quality B2B Leads

PureB2B

91% of B2B buyers conduct research on their mobile device according to Demand Gen Report. When building the components of your lead gen campaigns, it pays to ensure they’re mobile-friendly. From your email content and lead capture landing pages to your videos and more, all of these can—and should—be made accessible via mobile.