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Five stats to improve your 2021 marketing strategy

Sprout Social

After a few hiccups, including an unintentional leak, Xbox took to Twitter to share with its 14 million followers the release information for the highly anticipated Xbox Series S. For brands in esports, your audience is likely looking for social posts with information on server issues and fixes. Conducting an interview?

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Lisa’s App of the Week: Harvest

Heinz Marketing

Now that we have time tracking in place in our organization, we can be more intelligent about how we structure our client projects from a scheduling and pricing standpoint, and we have data that shows our team’s bandwidth and time spent on specific tasks. Check out the Harvest site for more information on all the available features.

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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

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Snapchat vs. Twitter vs. Facebook – How They Stack Up

EveryoneSocial

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011.

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10 social media reports to help showcase your expertise in 2021

Sprout Social

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. Key metrics to look for: Impressions. Tag Report.

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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

This constant demand for content tests SMBs’ bandwidth to fully execute the planned marketing vision. The stress of platform fragmentation is another shared SMB hurdle, as marketers face large quantities of information to learn, manage, and analyze. “ Platform fragmentation.

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Conversational marketing: What it means for your social media strategy

Sprout Social

But many brands don’t have the bandwidth to monitor all their social channels 24/7. Integrations with Zendesk , HubSpot, Salesforce and more allow you to see a customer’s order history, contact information and overall relationship to your brand. At Sprout Social, we use chatbots in our customer care strategies on Facebook and Twitter.