Remove help

The Point

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3 Keys to an Effective Autoresponder Program

The Point

One reason is that sales bandwidth ebbs and flows, so, for example, if you return from a trade show and dump 3,000 leads into your CRM system, you can bet that some of those leads aren’t going to hear from anyone in sales for days or weeks, if at all.

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Top 5 Benefits of Adopting Marketing Automation

The Point

Improved consistency of follow-up to all new leads independent of sales bandwidth. Marketing automation helps accelerate the pace at which both cold and warm leads move along the sales cycle by providing information of value independent of sales follow-up.

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Think Your Inside Sales Team Has it Covered? Think Again.

The Point

Besides ensuring that every lead receives prompt, systematic follow-up regardless of sales bandwidth, marketing automation also increases the productivity of an inside sales team by helping filter out junk leads (eliminating wasted calls) and prioritizing the rest based on demographic and behavioral criteria.

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Why Companies Buy Marketing Automation Software

The Point

Marketing automation helps eliminate marketing waste. It works in tandem with inside sales by eliminating the chance that new leads will go without follow-up due to issues of bandwidth or lack of profile data (i.e. . * converting more existing leads over time to new, qualified opportunities.

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Why is Inside Sales So Scared of Lead Nurturing?

The Point

The client had only one BDR (Business Development Representative) but was generating a reasonable volume of leads with our help, so the decision was made to automate lead nurturing as a way of ensuring that every lead was responded to effectively and consistently, regardless of the BDR’s bandwidth on a given day.

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5 Mistakes to Avoid in Your Next Email Campaign

The Point

Much better to convert the questions to action-oriented benefits, for example: “Pump out email campaigns quickly regardless of bandwidth or resources!”. To Lyris’ credit, they don’t mention their product anywhere in the copy, but that doesn’t help much if I don’t know what it is that’s on offer.).

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When & Where Should B2B Companies Outsource Marketing?

The Point

The following is an excerpt from an interview I conducted recently with the folks at TechnologyAdvice , a leading online provider of information resources to help IT professionals make informed buying decisions. What does it look like to get outside help with lead nurturing (this is one of the services Spear provides)? (HS)