Your Guide to Budgeting for B2B Digital Marketing in 2021
The ABM Agency
JANUARY 15, 2021
Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Take a look at your Keyword Planner in Google Ads; this will help inform estimates if you’re building your PPC program from the ground up.
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