MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies - "Think Like the CFO"
Smashmouth Marketing
OCTOBER 5, 2009
I have a hard enough time getting budget and bandwidth for the things I know are going to drive business, I am not sure that I want to hinge my program on the channel today. We are dabbling in our "20% innovation time" (to borrow Google's term) to build our presence and test. But you clearly have to be in the game.
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