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What is Dynamic Marketing Strategy and How to Get Started

Marketing Insider Group

If you’re a small marketing team, bandwidth may be the biggest issue. If so, you could utilize Google Analytics or Quantcast to get a better sense of your audiences’ psychographic profiles. Divide a big goal into several smaller goals, ones that you know you can reach within a given timeframe.

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Why Google is Going to Dominate TV Ads

Convince & Convert

Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. Google plays the long game better than any company, maybe in history. ” Google’s like, “No.

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B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

But if you look up from your computer for a moment, inside your small to medium-sized business workplace, you quickly begin to wonder how you could collectively scrape up enough bandwidth to even sit down and talk about these kinds of strategies, let alone budget and implement them. It optimizes readability as well as SEO.

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Why mobile friendly websites are more important than ever

ClickZ

Samuel Davies, Founder of Kallyss commented: “Not only does a mobile friendly website need to be clickable, but it should also not present with any content layout shift (CLS), something Google actively devalues websites for. Websites that have significant CLS present with a worse user experience than others.

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Conductor New Feature Roundup | Boost Traffic to Your Website

Conductor

The holiday season represents an enormous opportunity for marketing teams as consumers flock to Google to search for the latest, greatest, and trendiest must-have gifts. How will Google crawl my content? Studies show that on average, webpages with schema markup rank four positions higher on the Google SERP.

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How MIG Helped Contract Logix Supercharge Its Content Marketing Strategy

Marketing Insider Group

The Problem: Not Enough Bandwidth to Scale a Content Marketing Campaign. Unfortunately, they didn’t have the bandwidth for that. Contract Logix also had four featured snippets on Google—and 9 of the site’s top 10 pages were from the company’s blog. The Solution: Engage the Content Experts at MIG.

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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

Assess your team’s bandwidth, technology infrastructure and budget to determine if you can commit to the demands of an ABM strategy. You can technically add email addresses to all major ad platforms (such as Google Ads, Microsoft Ads, X, Reddit, etc.), ABM is most effective when targeting a select group of key accounts.