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Why Google is Going to Dominate TV Ads

Convince & Convert

Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. Google plays the long game better than any company, maybe in history. ” Google’s like, “No.

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B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

But if you look up from your computer for a moment, inside your small to medium-sized business workplace, you quickly begin to wonder how you could collectively scrape up enough bandwidth to even sit down and talk about these kinds of strategies, let alone budget and implement them. It optimizes readability as well as SEO.

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Conductor New Feature Roundup | Boost Traffic to Your Website

Conductor

The holiday season represents an enormous opportunity for marketing teams as consumers flock to Google to search for the latest, greatest, and trendiest must-have gifts. How will Google crawl my content? Studies show that on average, webpages with schema markup rank four positions higher on the Google SERP.

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How MIG Helped Contract Logix Supercharge Its Content Marketing Strategy

Marketing Insider Group

The Problem: Not Enough Bandwidth to Scale a Content Marketing Campaign. Unfortunately, they didn’t have the bandwidth for that. Contract Logix also had four featured snippets on Google—and 9 of the site’s top 10 pages were from the company’s blog. The Solution: Engage the Content Experts at MIG.

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Why mobile friendly websites are more important than ever

ClickZ

Samuel Davies, Founder of Kallyss commented: “Not only does a mobile friendly website need to be clickable, but it should also not present with any content layout shift (CLS), something Google actively devalues websites for. Websites that have significant CLS present with a worse user experience than others.

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How Our Customers Use Parse.ly and Google Analytics In Tandem

Parse.ly

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. The largest differences in how organizations use Google Analytics (GA) and Parse.ly and Google Analytics. and Google Analytics. They use Google Analytics for deep analysis.

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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

Assess your team’s bandwidth, technology infrastructure and budget to determine if you can commit to the demands of an ABM strategy. You can technically add email addresses to all major ad platforms (such as Google Ads, Microsoft Ads, X, Reddit, etc.), ABM is most effective when targeting a select group of key accounts.