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How Personalization Is Changing Content Marketing

Contently

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers taking advantage of these benefits?

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We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened

Influitive

4 pages of content - For the sub-pages, we sourced advocate testimonials, analyst research statistics , and online reviews to combat each buying objection individually. Be mindful of your resources and bandwidth, and honest about your capabilities. Free Forrester Report: Advocate Marketing Is Critical To B2B Success.

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HCP engagement: emerging trends, success metrics, and omnichannel strategies

SpotMe Blog

This statistic clearly shows that HCP engagement and needs have drastically changed. The bandwidth needs to be monitored, for example, so that the video and audio quality are smooth and HCPs will have a positive event experience. Some studies report an even higher percentage. Think of the billions your company spends on events.

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Level Up Your Approach: 7 Winning Enterprise SEO Strategies for B2B Brands

Conductor

But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey. For example, you may publish a report highlighting annual statistics or trends that attract interest and becomes a top-performing piece of content for you.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Social Media Statistics. Jennifer Mattern rips the statistical methodology behind this reporting to shreds and reminds us all of why it’s important to be skeptical of social media statistics that don’t sound quite right. Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing.