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MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?

Martech

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture.

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5 Common Multi-Channel Marketing Challenges and How to Overcome Them

Marketing Insider Group

Here are 5 of the most common challenges you might face as you work to spin up or scale multi-channel for your e-commerce business, and tips for overcoming those challenges: 1. For example, see this requirements and best practices document from Amazon. Tip #2: Keep your assets organized. Tip #2: Document guidelines.

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Digital advertising automation is here: Are you ready? by Fluency

Martech

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Document your approach from end to end. Document your approach from end to end. Identify your client-facing value proposition.

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How To Evaluate an Online Video Platform

Vidyard

Chances are your organization is creating and sharing more video content than ever before. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. How to Write a Requirements Document 3.1

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How to foster effective collaboration between marketing and IT

Martech

IT : “I need a requirements document.” If something doesn’t work the way they expected (or, let’s face it, sometimes it’s only a guess), they want to be able to change it. Generally, how databases work and the trade-offs between features, graphics, load speed and bandwidth. How apps work. Let’s test it.”

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Customer service tiers: What they are and how to create them

Sprout Social

Why do organizations use tiered support? This approach works as an escalation system, so support agents can handle issues aligned with their set of abilities and system accesses. Why do organizations use tiered support? Document these and share them back with your team. What are customer service tiers?

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How to Come Up with a Customer Success Strategy That Works for You

Televerde

Today, many businesses have teams and roles within their organization completely dedicated to customer success. It’s important for companies to utilize customer success best practices while ultimately building a strategy that works best for their company. Ask yourself: What is working well? Quick Takeaways. What isn’t?