Exo B2B

SEPTEMBER 19, 2017

But if you look up from your computer for a moment, inside your small to medium-sized business workplace, you quickly begin to wonder how you could collectively scrape up enough bandwidth to even sit down and talk about these kinds of strategies, let alone budget and implement them. Use the customer’s perspective.

Bandwidth 45

Bandwidth Budget Programs B2B Marketing Content Marketing 45

Biznology

OCTOBER 28, 2019

The benefits of 5G are likely to be felt by all consumers, but businesses are especially in line to profit, particularly in terms of productivity gains as 5G has the potential to stimulate economic growth in all kinds of ways. Applications such as mobile payment are already in widespread use, and customer demand is growing.

Product 112

Product Bandwidth Digital Transformation High Quality Lead 112

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Keep reading for his tips to allocate social resources—especially for nimble teams with bandwidth constraints. Each of our business lines needs different things.”

Resources 100

Resources Enterprise Management Work Management Marketing Management 100

Sprout Social

OCTOBER 29, 2019

Learning to maximize my bandwidth is an ongoing journey, but it’s been one of the most important ways I’ve found more time and space to grow. Time blocking is a productivity strategy for your calendar where, instead of remembering what you need to do every day, you schedule time on your calendar to do specific tasks. Plan to flex.

Bandwidth 47

Bandwidth Template Work Management Curation 47

Tiecas

FEBRUARY 21, 2024

Many competing manufacturers offer similar products, so there is parity in value propositions , making it difficult for decision-makers to differentiate. In today’s digital age, manufacturing branding has evolved to be more about the customers’ perception of the company rather than what the manufacturer claims it to be.

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Conversica

DECEMBER 15, 2022

Customer Success teams are key to customer retention and long-term growth. In fact, 60% of Customer Success leaders say growing revenue by selling more to existing customers is one of their top priorities. A winning Customer Success strategy maximizes the customer experience at every stage of the customer lifecycle.

Automation 59

Automation Conversion Enterprise Management Work Management 59

Webbiquity

JANUARY 25, 2024

As a small business owner, embracing innovation and ensuring that your company is geared towards supporting creativity and pushing the boundaries is vital to help you stay relevant and ensure you continue to offer value to customers. and no business can survive if it doesn’t embrace new ideas, products, and methods over time.

First-Mover Advantage 148

First-Mover Advantage Dwell Paid Search Agency Bandwidth 148

Zoominfo

SEPTEMBER 1, 2019

Why does a customer remain loyal to a particular brand? Businesses have posed the question of how to build and strengthen customer loyalty throughout history. The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace.

Loyalty 130

Loyalty Ad Building Zoominfo Budget Programs 130

Lenny's Newsletter

AUGUST 29, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Below, I’ll share a guide for nailing your ideal customer profile (ICP), dozens of stories of how founders identified their ICP, and as always, templates and tons of examples. Art by Natalie Harney.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Conversica

AUGUST 16, 2022

New Conversica-Gainsight Integration Empowers Your Customer Success Teams. As far as investing in revenue teams goes, Customer Success delivers the biggest bang for your buck. It’s simply more cost-effective to retain—or better yet, grow—your existing customers than to convert newcomers. And Customer Success does just that.

Bandwidth 52

Bandwidth Cross-Selling Eye-Tracking Case Study 52

Salesforce Marketing Cloud

JANUARY 27, 2022

The need to elevate the status of customer service agents has never been more crucial. While many basic service requests can be handled by bots , artificial intelligence tools , or automation technologies , human interaction between customers and agents is necessary for complex problems. Watch the demo.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Service 98

ClickZ

JANUARY 19, 2023

Lauren Davies of bOnline says, “consumers and customers use their mobile and tablet devices like never before. This allows for a lower bandwidth than in the case of a Wi-Fi enabled desktop device or a mobile or tablet device connected to a Wi-Fi network. A mobile friendly website also means a lot more than just ‘working’ on mobile.

Marketing Websites 134

Marketing Websites Bandwidth Mobile Marketing Fulfillment 134

Marketing Insider Group

DECEMBER 16, 2020

If you’re new here, content marketing is a business opportunity to reach and convert new customers. It drives measurable results through powerful story-telling that’ll hit home with your customers. You’ll need to consider a publishing cadence that works for your team’s bandwidth. You know that your product or service is great.

Paid Search Agency 287

Paid Search Agency Content Marketing Planning Budget Programs 287

SmartBug Media

JANUARY 7, 2021

Here’s my opinion on what we should plan for as we face some of the biggest shifts in marketing strategy our industry has ever seen, specifically related to customer advocacy. The obvious direct-to-consumer industries were forced to reevaluate customer experience when it comes to convenience and safety.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Strategy Marketing & Strategy Planning 98

Martech

FEBRUARY 29, 2024

Without this guiding map it will be impossible to implement AI-enabled applications that utilize the data the client has to deliver new customer insights and deep personalization and enhanced customer journey experiences. Technology products are increasingly interconnected and with the introduction of AI that will only accelerate.

Enterprise Management 101

Enterprise Management Consulting Work Management Marketing Management 101

Martech

MARCH 27, 2024

ABM enables marketers to create customized content and messaging for each targeted account, fostering stronger connections. Assess your team’s bandwidth, technology infrastructure and budget to determine if you can commit to the demands of an ABM strategy. Moreover, we tend to buy from the brands we know.

Account Based Marketing 107

Account Based Marketing Spending B2B Marketing ABM 107

Martech

OCTOBER 17, 2023

When managed appropriately, AI complements automation by accelerating cognitive work – such as leveraging AI to improve ad content variation or assisting in the production of monthly reporting. Delivery optimization: Developing and testing content can take up critical bandwidth.

Marketing AI 118

Marketing AI Advertising Agencies Allocation Advertisements 118

SmartBug Media

NOVEMBER 21, 2019

While the importance of retaining an existing customer is widely known, many marketing, client fulfillment, and sales teams miss out on the opportunity to upsell. Here are three effective ways to drive product upsells using marketing automation: 1. Use Lead Nurture to Sell Additional Products/Upgrades.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Product 69

Sprout Social

SEPTEMBER 14, 2020

By looking at your social data from 2020, you can identify what types of content will resonate with their audience and areas for improvement when it comes to social customer service. People follow brands on social to stay up to date on new products and services. Poor customer service will chase away your social followers.

Stats 145

Stats Marketing & Strategy Marketing Strategy Planning 145

The Point

AUGUST 21, 2018

I haven’t asked Joe directly, but I believe he means that, in the absence of a genuine need for a product or solution, marketing rarely creates that need. Even if your product is trailblazing a new category, or solving a problem that few companies know they have, you can still orient your marketing to capture demand. via @spearmktg.

Demand Generation Agencies 113

Demand Generation Agencies Demand Generation Demand Generation 113

Marketing Insider Group

JANUARY 11, 2023

A strong, supportive customer experience is arguably the most important element to consider when sorting through each multi-channel marketing challenge. When you’re only selling your products on one channel—usually your own website—it’s much easier to control and keep track of the messages and branding you’re using to compel people to buy.

Multi-Channel 229

Multi-Channel Advertising Channels Work Management Marketing Management 229

Marketing Insider Group

DECEMBER 1, 2023

They must experience how reps actually perform, in the arena, in conversations with customers and prospects. Text was color coded red for salespeople talking, black for customers. Customer permission was almost always granted. Recording also made it easier to write our customer summary letters. We used simple recorders.

B2B Sales 175

B2B Sales Effectiveness Work Management Marketing Management 175

Martech

NOVEMBER 30, 2022

More than 150,000 companies are Salesforce customers. Few customers take advantage of the thrice-yearly release updates rolled out to every Salesforce user. Few business executives have the time and bandwidth to keep up with the ins and outs of these updates. Creating even more ways to connect with customers.

Business 94

Business Paid Search Agency API Bandwidth 94

Hubspot

NOVEMBER 20, 2023

As technology continues to advance, AI has emerged as a game-changer for sales professionals, offering numerous ways to enhance productivity and drive better results. AI-powered lead scoring systems utilize machine learning algorithms to analyze prospect data and predict their likelihood of converting into paying customers.

Marketing AI 51

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 51

Sprout Social

JUNE 7, 2021

Instagram DMs can be a powerful channel for customer service and cultivating relationships with your audience. Thanks to our partnership with Facebook, we’re excited to roll this feature out to more of our customers. Sort messages into Custom Inboxes. What does that organization look like?

Work Management 128

Work Management Bandwidth Autoresponders Viral Marketing 128

Contently

FEBRUARY 23, 2023

Customers take action for a reason. Customer behaviors only indicate what’s already happened. When you have a pulse on what customers are feeling or their general sentiment, you can predict more accurately what will happen in the future — like guessing a certain product might flop. What Is Sentiment?

Marketing AI 147

Marketing AI Webinar Metrics Paid Search Agency Content 147

Conductor

MAY 2, 2022

For 2022, marketers say one of the biggest hurdles for organic teams is bandwidth constraints. Easing bandwidth issues and helping marketers turn their to-do lists into done lists is the driving force behind Conductor’s Marketplace. A product-driven Marketplace experience built for efficiency and productivity.

Work Management 78

Work Management Marketing Budget Marketing Management Demand 78

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more.

Marketing Automation Services 107

Marketing Automation Services Marketing Automation Enterprise Management Automation 107

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. It can take time for people to take the leap and buy a product or even fill out a request for more information. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Tiecas

APRIL 14, 2024

GenAI can drastically accelerate your industrial content creation processes, from sparking new ideas to streamlining research and supplementing limited in-house bandwidth. Example: Upcoming regulations can significantly impact product recommendations or content focused on future-proofing industrial processes.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Heinz Marketing

JUNE 15, 2023

Businesses are frantically seeking opportunities to boost efficiency and become more productive with fewer resources. That means marketing and sales teams have been sent back to the drawing board to re-evaluate their strategy, including redefining their ideal customer profile (ICPs) in order to improve efficiency.

Ideal Customer Profiles 85

Ideal Customer Profiles Efficiency Allocation Top of Funnel 85

Marketing Insider Group

OCTOBER 27, 2020

Previously, these decisions may have been under the supervision of procurement and a department head that would use the product or service. From there, you develop topic ideas, influenced by industry trends, buyer needs, keywords, and product roadmaps. As the customer continues down the funnel, the percentages decrease.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

The Point

APRIL 16, 2019

Failure to Understand How Much You Can Pay to Acquire a Customer. B2B clicks can be very expensive, but – depending on your product category and the cost of your solution – a high cost per click can actually be a bargain compared to the potential revenue that a new customer generates.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Televerde

AUGUST 31, 2021

Customer success is not a new concept. Focusing on customer satisfaction after the purchase decision has long been a best practice in the B2B world. In recent years, however, as CRM and other digital tools have advanced and the SaaS industry has boomed, the idea of the customer success strategy has become more formalized.

Work Management 52

Work Management Marketing Management Marketing & Strategy Paid Search Agency 52

Parse.ly

AUGUST 25, 2022

customers to learn how they actually use our product alongside GA to find and act on the data they need. Without Parse.ly, their organization would be much less data-driven as their dedicated data teams have limited bandwidth to source and provide answers. customers use our tool to manage their content metrics in tandem with GA.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Conversica

MAY 2, 2022

The integration, which builds on the growing success of the Conversational ABM product launched in November 2021, enables Conversica AI Assistants to tap into the rich account and intent data from 6sense to identify whom to target and tailor two-way, humanlike conversations with the level of personalization required to scale any healthy ABM program.

Enterprise Management 40

Enterprise Management Account Based Marketing ABM Work Management 40

Launch Marketing

MARCH 27, 2019

When it comes to launching a new product, finding synergies between these respective strategies can amplify brand and product awareness and cultivate an engaged audience on launch day and beyond. Events are an excellent way to spread the word firsthand on your upcoming product launch. Generate Awareness with Outbound Marketing.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48