Vidyard

JULY 31, 2020

90% of customers say product video helps them make buying decisions ( Forbes ). 64% of customers say watching a video makes them more likely to buy ( Animoto ). Websites that use video are up to 53x more likely to rank on the first page of Google search results ( Forrester ). But that’s not all it can do.

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Martech Advisor

NOVEMBER 5, 2019

It is a far cry from the TV ads of yore that segmented customers based on demographics alone! Marketers will see AI analyze customer behaviour in real-time basis multiple data points such as gender, age, location, preferences, device, platform, previous history and more. AI in programmatic advertising. times rise in store traffic.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Allocadia

JUNE 14, 2019

Allison Snow, Senior Analyst at Forrester, showed how the new, empowered B2B buyer is anonymous, considered, and mutable. In order to satisfy customers, we need data – and MOps has historically been the keeper of this data. Every customer journey is equal. Prospects become customers within 90 days.

Organization 40

Organization Multi-Touch Attribution Planning Paid Search Agency 40

Allocadia

DECEMBER 11, 2018

Allison Snow, Senior Analyst at Forrester, showed how the new, empowered B2B buyer is anonymous, considered, and mutable. In order to satisfy customers, we need data - and MOps has historically been the keeper of this data. In order to satisfy customers, we need data - and MOps has historically been the keeper of this data.

Organization 40

Organization Multi-Touch Attribution Lead Ranking Bandwidth 40

Conductor

JULY 6, 2022

B2C SEO marketing strategy is all about drawing high volumes of potential customers to a site and driving immediate transactions. But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey. Optimize landing pages for search and customers.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Vidyard

DECEMBER 4, 2020

Whether you use a plug-and-play landing page builder or a custom-built solution, adding a video to your page should be fairly straightforward. Something else to keep in mind is that autoplay takes up more bandwidth. Then, lower down the page are a couple of customer testimonial videos. But that’s not all it can do.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Sprout Social

JUNE 15, 2023

Limited bandwidth. It makes the process of scheduling content, engaging followers and creating customized reports simple and more efficient.” For example, create and share custom tag reports mentioned in a previous section to share your best performing content with leadership. Understaffing. Highly-scrutinized, tight budgets.

Social Media 112

Social Media Budget Programs Work Management Marketing Management 112

Ambal's Amusings

AUGUST 27, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Forrester Blog for Interactive Marketing Professionals. Get Customers. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Get Content.

Work Management 100

Work Management Marketing Management B2B Business 100

Hubspot

NOVEMBER 30, 2015

What should you focus on first, building an effective inbound marketing/lead generation process or implementing a CRM to manage your sales and customer acquisition process? If you have the resources and bandwidth you should be pursuing and enhancing both of them simultaneously. Inbound leads cost 60% less than outbound leads.

Inbound Marketing 28

Inbound Marketing CRM Sales Qualified Leads Work Management 28

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

SnapApp

APRIL 25, 2018

We're seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. From product to the marketing team, we're all aligned around our customer and helping them succeed, not the other way around. After all, it's one thing to sell a product.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

We’re seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. From product to the marketing team, we’re all aligned around our customer and helping them succeed, not the other way around.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SpotMe Blog

SEPTEMBER 22, 2022

50% of our event platform customers are from the life science industry. After all, your events need to be customer-centric in order to boost HCP engagement. That’s why Boehringer Ingelheim is investing in this kind of content because they want to give their customers what they want. There’s no doubt about it.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

SpotMe Blog

SEPTEMBER 22, 2023

You want a solution that is easy to set up and use, affordable, produces high-quality, customized badges, and integrates with your event management software and CRM. We hear more and more customers complaining about the cost of and sustainability issues with plastic badge holders. Look no further.

Work Management 52

Work Management Enterprise Management Marketing Management Budget Programs 52

Buzz Marketing for Technology

JUNE 27, 2008

Customers dont understand how software vendors work. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. Plus get free bandwidth. Read Forresters advice for deploying an enterprise mobile solution. Outsourcing. Offshoring.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Webbiquity

SEPTEMBER 8, 2010

More than 40% of respondents reported acquiring at least one new customer from Twitter, LinkedIn, Facebook or their company blog in the past year. In terms of bandwidth use, YouTube takes the single biggest share at 10%, followed by Facebook at 4.5% Social Media: What a Difference a Year Makes by ClickZ. DoubleClick got 1.7%

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100