The Point

SEPTEMBER 30, 2013

Without marketing automation, nurturing is relegated to only the most simple “batch & blast” campaigns – that is, one-time batch broadcasts to a fixed list. Can a regularly scheduled calendar of batch campaigns serve to maintain brand awareness and keep your company top of mind? And therein lies the difference. Comments welcome.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

Influitive

JANUARY 15, 2016

What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? It was that thought that lead our VP of Marketing, Jim Williams , to wonder what the Influitive marketing team could accomplish if we dropped everything and focused on launching an intensive, multi-touch campaign in one day.

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

Allocadia

JUNE 14, 2019

Layering multi-touch attribution on top of their data gave Direct Energy deeper insight to their customer’s journey, and they could start to see where changes could be made. Using the Allocadia ID as an identifier, they calculate ROI based on a marketing campaign and the marketing intelligence team uses a BI tool to assess the results.

Organization 40

Organization Multi-Touch Attribution Planning Paid Search Agency 40

Allocadia

DECEMBER 11, 2018

Layering multi-touch attribution on top of their data gave Direct Energy deeper insight to their customer’s journey, and they could start to see where changes could be made. Their email campaigns are a good example of the new structure’s positive impact. How do you cut through the noise? Watch the webinar here.

Organization 40

Organization Multi-Touch Attribution Lead Ranking Bandwidth 40

Adobe Experience Cloud Blog

APRIL 11, 2014

Running Multi-Channel Marketing Programs. We define programs as the individual activities – your email sends and paid programs, your physical and virtual events, your Pay-Per-Click ads, your social campaigns – that marketers plan to achieve their goals. The Right Number of Programs.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

ClearVoice

JANUARY 31, 2019

Given shrinking bandwidth, tighter deadlines and the need to parse through research, analytics and strategy documents, the creative brief is often the first thing to suffer. The best way to set the right tone for a creative brief is to lay out the campaign goals in a clear, concise O bjective section at the top.

Creativity 64

Creativity RFP Work Management Paid Search Agency 64

SendX

FEBRUARY 16, 2021

businesses spent over $350 million on campaigns and email-based advertising. There are different ways to approach optimization - from A/B testing subject lines and content to creating multi-step email sequences that turn readers into leads. According to statistics, last year, U.S. Poor formatting. Image DON'Ts : Using heavy images.

Optimization 246

Optimization Tips Deliverability CAN-SPAM 246

chiefmartech

APRIL 6, 2016

For me, it was like jacking my brain directly into 48 intense hours of high-bandwidth learning, inspiration, and conversation. Even all of the major platform vendors who joined me for a fireside chat — Google, Marketo, Oracle, and Salesforce — acknowledged that multi-vendor marketing tech stacks were the reality of the market.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

Single Grain

FEBRUARY 9, 2021

IVR Systems: Route customers to the right department and provide recorded responses for frequently asked questions with multi-level IVR systems. RingCentral provides “RingOut,” which enables one-touch calling from any phone or internet-enabled computer. . Custom: Customized package aligned with business needs. .

Enterprise Management 52

Enterprise Management Work Management Budget Programs Bandwidth 52

Martech Advisor

NOVEMBER 5, 2019

Audience management strategy is already a maturing space, with many marketers having connected the dots between audience selection, targeting, campaign optimization and measurement. With this, REI activated a cross-channel DOOH and mobile media campaign to reach customers and prospects in places where they were most likely to spend time.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Zoominfo

MARCH 4, 2018

Consider these statistics ( source ): In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. Marketers have noted a 760% increase in revenue after segmenting their campaigns ( source ).

Marketing AI 194

Marketing AI Personalization Work Management Marketing Management 194

Engagio

MARCH 23, 2020

My goal is to create cross-channel, integrated, multi- omni- whatever- channel campaigns… whatever buzzwords you want to insert here! Probably 95% of what I touch is existing customers, so velocity, expansion focus…not greenfield, so that makes it easier. Before it was such a needle in a haystack.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). Once they’re on your site, you can engage them with in-depth content and stay in touch through outbound campaigns.

Enterprise Management 59

Enterprise Management SEO Lead Ranking Lead Scoring 59

Engagio

MARCH 23, 2020

My goal is to create cross-channel, integrated, multi- omni- whatever- channel campaigns… whatever buzzwords you want to insert here! Probably 95% of what I touch is existing customers, so velocity, expansion focus…not greenfield, so that makes it easier. Before it was such a needle in a haystack.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

My goal is to create cross-channel, integrated, multi- omni- whatever- channel campaigns… whatever buzzwords you want to insert here! Probably 95% of what I touch is existing customers, so velocity, expansion focus…not greenfield, so that makes it easier. Before it was such a needle in a haystack.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

If your speaker has the bandwidth, teaser blogs are also a great way to generate hype and drive registrations. If you have the budget, paid social is particularly useful in driving registrations for more targeted webinar programs meant for specific verticals or smaller segments. Prepare and Go Live. Measure and Report.

Webinar Metrics 131

Webinar Metrics Multi-Touch Attribution Thought Leadership Budget Programs 131

Engagio

MARCH 23, 2020

My goal is to create cross-channel, integrated, multi- omni- whatever- channel campaigns… whatever buzzwords you want to insert here! Probably 95% of what I touch is existing customers, so velocity, expansion focus…not greenfield, so that makes it easier. Before it was such a needle in a haystack.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

My goal is to create cross-channel, integrated, multi- omni- whatever- channel campaigns… whatever buzzwords you want to insert here! Probably 95% of what I touch is existing customers, so velocity, expansion focus…not greenfield, so that makes it easier. Before it was such a needle in a haystack.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

B2B Digital Marketer

MARCH 25, 2021

Um, primarily how much oversight and understanding do they have of each stage of the, you know, the various campaigns that they’re creating, the various channels that they’re targeting and breaking those up into components, how much control and oversight do they have into all of those things?

Process 59

Process Marketing Budget Marketing AI Effectiveness 59

Single Grain

JUNE 10, 2021

Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. Top Features: The content research feature lets you uncover the best-performing content of your competitors so that you can use similar topics in your content campaign (known as the Skyscraper Technique ). Starter: $49 per month (for small campaigns).

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94