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Can Freelancers Help You Scale Up Content Marketing?

Marketing Insider Group

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? You’re not alone. But, if you’re aiming to truly scale up, there’s more to the story.

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5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

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Pitching a home run social media marketing campaign or idea for 2021

Sprout Social

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea. Using social data to prepare your pitch. What’s the big idea?

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TrustRadius: The Reach of Research Campaigns

Content4Demand

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. I call it our integrated marketing strategy.

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Balancing social resources across multiple business lines

Sprout Social

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Keep reading for his tips to allocate social resources—especially for nimble teams with bandwidth constraints. The big misconception about social is that it’s easy.

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How MIG Helped Contract Logix Supercharge Its Content Marketing Strategy

Marketing Insider Group

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? The solution is to outsource content creation to a marketing firm experienced in writing compelling, high-powered articles. The Problem: Not Enough Bandwidth to Scale a Content Marketing Campaign.

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Study: Marketing automation teams mired in execution, neglecting strategic priorities

Martech

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Nearly 75% of respondents said they execute more than 30 campaigns in a year, and 74% said they manage a team of 0-3 employees. Processing.Please wait.