Lenny's Newsletter

AUGUST 29, 2023

engineering manager, social media manager) Pain point you’re solving (e.g. We knew we were ready to expand when we felt like, one, we were getting customer love and, two, we had sufficient engineering bandwidth to go and build the features and products without letting go of the previous customer audience.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Hubspot

JULY 6, 2020

So, if you have the bandwidth and budget, it can make more sense for some tasks to be kept in-house, or to use a combination of the two. Rather than paying an in-house blogger to write full-time for your brand, you might consider hiring a freelancer to write those two posts per week, which is undeniably cheaper than the alternative.

Work Management 99

Work Management Marketing Management Paid Search Agency Advertising Agencies 99

Hubspot

JUNE 13, 2018

Used his average post view on each of his marketing channels to estimate how much content he had to create and how often he had to post on social media. Determine which types of new content to craft, based on your team’s ability and bandwidth. Designed his process and workflow, built his team, and assigned members to tasks.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

The Point

APRIL 29, 2011

If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes. Much better to convert the questions to action-oriented benefits, for example: “Pump out email campaigns quickly regardless of bandwidth or resources!”.

Email Campaigns 100

Email Campaigns Campaigns Bandwidth Fulfillment 100

Outbrain

FEBRUARY 3, 2020

In today’s social-media-saturated world, captions are a must for every video that you create. Videos on social should entertain or educate without being overly formal or serious, they should include captions and the best length is 6-15 seconds max! Bloggers need to focus on being USEFUL. Paid search & social made easy.

Paid Content 51

Paid Content Paid Search Agency Top of Funnel Advertising Funnels 51

TrustRadius Marketing

APRIL 23, 2021

The extension supports many integrations for payment acceptance, marketing, and social media. Ecwid supports unlimited bandwidth and a site builder with 70+ themes. Tumblr and Blogger are also supported. Instagram and other social media advertising capabilities will help your brand messaging.

Work Management 52

Work Management Marketing Management Paid Content Software 52

Hubspot

FEBRUARY 6, 2018

But you're only as awesome as your bandwidth allows, right? SEO strategy, social media management, and conversion optimization are some of the most rewarding projects to take on because they’re usually attached to a meaningful, quantitative goal. An awesome YouTube channel needs a consistent stream of content. Where You'd Find It.

Creativity 77

Creativity Case Studies Paid Search Agency Bandwidth 77

Hubspot

JUNE 6, 2016

Most content managers are always on the lookout for new guest bloggers -- especially those struggling internal bandwidth. How to Find Great Guest Bloggers. Participating in online communities, industry forums, and social bookmarking sites will introduce you to different people creating content in your niche.

Blogger 28

Blogger PR Bandwidth Work Management 28

ViewPoint

APRIL 18, 2012

Trip is also an author, a speaker, and a blogger. Social Media is Becoming a Lead Gen Vehicle. Click to start video at this point —Trip sees social media marketing starting to turn a corner. Social media has to be considered, too, in the context of the buyer’s journey. ” The Role of Social Media.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Content Standard

JANUARY 17, 2018

Picture if you will, dear reader, the marketing apocalypse, a place where human-powered engines are less and less relevant and we are facing a new dawn: robot writing, triggered email campaigns, automated social scheduling and responses, ways to track users wherever they go. Oh, hang on. Isn’t that. ? Image attribution: Drew Graham.

Marketing AI 76

Marketing AI Work Management Marketing Automation Services High Quality Lead 76

ClearVoice

MARCH 26, 2020

A communications agency is just that, a team of copywriters, bloggers, journalists, photographers, videographers, designers and anyone else who is ready to communicate your business’s values through content. Only you know what your bandwidth is for expanding your current marketing initiatives to include content marketing.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Hubspot

DECEMBER 22, 2016

To identify those hot keywords, head on over to the social platforms your target audience frequents and see what’s trending. Depending on your business or industry (or budget or bandwidth for SEO efforts), it may be important to rank for high competition, short tail keywords. How else will they find your content and website?

Lead Ranking 36

Lead Ranking Lead Scoring Long Tail Marketing SEO 36

Hubspot

DECEMBER 9, 2010

If you are limited in bandwidth but still need to get results, here are four easy tips to get found more often by potential students. Blog about your market niche, solicit guest bloggers from graduates, staff and administrators, and use your best keywords in the blog posts to generate qualified traffic.

Allocation 28

Allocation Tips Bandwidth Inbound Marketing 28

Buzz Marketing for Technology

JUNE 27, 2008

Here, Im following both bloggers from the world of workplace learning (i.e. Disconnected groups are always a problem, but the problem gets more obvious when change is happening fast (as is with technology) so that the few shared communication channels have far too low bandwidth. bloggers) in both groups.

Education 100

Education Blogger Web 2.0 Training 100

WebMarketCentral

AUGUST 29, 2007

Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. An explanation of redundant Internet access from bandwidth aggregation and load balancing appliance maker Astrocom.

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

Convince & Convert

JULY 13, 2010

Naturally, I asked about his interest in mastering social media for his clients. Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. That’s the essence of a good social media strategy , anyway. His answer?

Social Media 138

Social Media Media PR Webinar Metrics 138

ClearVoice

FEBRUARY 11, 2020

Text/photo content for web publication and social media content are both great mediums for stretching out a budget and testing ideas. Package the material into blog posts, videos, articles, social posts and more. If people are fresh out of bandwidth, don’t overload them needlessly just because you’ve been listening to too much Gary V.

Advertising Agencies 105

Advertising Agencies Branding Brand Identity Paid Search Agency 105

The ROI Guy

FEBRUARY 4, 2009

Users of technology are facing significant operating costs to run enterprise applications with escalating demands for storage, network bandwidth and compute power, just as security risks, regulatory compliance and legal requirements are mandating new levels of oversight and transparency. Updated Alinean Social Media ROI Calculator - New.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Buffer

JULY 19, 2022

Through your brand, website, and social media channels, you have a platform that can be utilized for making an impact. By bringing awareness to a social issue and organizing around it, you can feel more fulfilled as an individual, while also providing more substance to your brand.

Small Business Marketing 87

Small Business Marketing Business Examples Cross-Selling 87

SendX

FEBRUARY 16, 2021

Promote your newsletter online - always be on the lookout for partnerships with bloggers, social media influencers, and teams in charge of bigger newsletters. Emails that feature pictures heavier than 1MB consume too much bandwidth and are next-to-impossible to read on mobile devices. Image DON'Ts : Using heavy images.

Optimization 246

Optimization Tips Deliverability CAN-SPAM 246

Hubspot

MARCH 23, 2020

bloggers rose from 22 million to 32 million between 2014 and 2020. As a blogger who constantly writes, discovers and reads blogs online regularly, I was expecting that a large number of people would say that they read blogs at least daily. Like video content, original images can also be highly shareable and engaging on social media.

Blogger 91

Blogger Lead Ranking Lead Scoring Hubspot 91

Biznology

JANUARY 6, 2015

They’ve evolved from being engaged communities centered around the blogger and his or her topic. Bloggers were like professors and commenters were like students. Bloggers blog and commenters comment. “We’ve grown so much over the last year that the hosting and bandwidth fees are sinking me.

Enterprise Management 80

Enterprise Management Work Management Communities Resource Management 80

LeadSquared

SEPTEMBER 2, 2014

If you have a business model where you or an employee (a guide) accompanies the travelers, you can very easily capture the “experience” as photos and videos and share it on your website and other social channels. You can then showcase them on your website (and social channels ), along with their testimonials. i) Photographs.

Planning 52

Planning Content Marketing Business Blogger 52

Hubspot

JANUARY 30, 2013

Who do you think is better capable of writing a stellar post about email marketing for this blog: Someone on HubSpot's marketing team who manages our social media presence, or someone on our team who manages our email and lead nurturing campaigns? The Blog Editorial Process: How should bloggers work with you during the editorial process?

Work Management 28

Work Management Marketing Management Blogger Guidelines 28

Optinmonster

JULY 8, 2021

Adam Enfroy is an entrepreneur and professional blogger. They do this through a combination of SEO, PPC, email marketing, and social media strategies: This fullscreen campaign increased conversion by 189% and recovered 3.59% of abandoning visitors. Mobile users are limited to touch controls , bandwidth , and certain SEO rules.

Practices 110

Practices Examples Best Practices Paid Search Agency 110

Optinmonster

OCTOBER 24, 2019

Blogging made easier: Unlike Shopify, which has a blogging platform that’s not so functional for bloggers, WooCommerce is based on WordPress, which is built primarily for blogging. It offers automatic updates, real-time shipping rates, unlimited bandwidth, and you can sell digital goods. WooCommerce Cons.

Comparison 40

Comparison eCommerce Best Practices Enterprise Management 40

Biznology

SEPTEMBER 2, 2014

You need to either do it perfectly for each page or choose an SEO plugin that can do it for you automagically. Held Hostage by a House of Cards. What this means is that were Google to make obsolete any of its previous search engine optimization (SEO) strategies it would filter way more good content than bad.

Google 80

Google CMS Development PageRank Tagging 80

Single Grain

NOVEMBER 18, 2019

Expanding content means expanding your bandwidth first. Another cost-effective content marketing tip is to invite guest bloggers to share their knowledge, build their reputation and gain backlinks, which is a win-win for both parties. Social campaigns that incorporate UGC see a 50% lift in engagement. Limited budget?

Paid Content 106

Paid Content SME Product Tips 106

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? Social Media Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Biznology

JULY 23, 2013

It’s much the same way when it comes to Internet bandwidth: the best data center is called Tier 4. I would love to have a million of them running on my blog — but I have given up on that because I want people to actually get to my site via Google search more than I want to entertain the bloggers who arrive.

Google 80

Google Paid Search Agency Content Work Management 80

Convince & Convert

JUNE 24, 2016

Even thinking about years ago when he started the Social Pros Podcast, podcasting had been around for a while but it was kind of seeing a resurgence in 2011-2012 when we started Social Pros. ” And then for him himself, he just does that. When Facebook Live video came out, he was right on that. Can you go figure this out?”

Content 113

Content Work Management Planning Video Marketing 113

Adobe Experience Cloud Blog

APRIL 30, 2014

million blog posts and 2 billion social shares. . Although the report is about content marketing in general (including emails, whitepapers, webinars, case studies, website copy, infographics, and social media content), TrackMaven decided to focus their analysis on blogs. When TrackMaven examined social sharing for the the 1.2

Marketing Report 48

Marketing Report Content Marketing Peer-to-peer B2B Thought Leadership 48

Hubspot

MAY 10, 2012

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Social media! You know, where you are "social" with people instead of pushing the hard sell?

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. What Questions Does This Content Answer for Them: What social media success metrics should I be paying attention to, and why? There is of course a limit to this logic.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127

Single Grain

JUNE 10, 2021

41% of bloggers have said that videos are the best content format that gives them strong results from organic search. Content Marketing Tools for Social Media. Social media posts. You can check the number of links and social media shares of the best-performing content. Keyword/Topic Research Tools. Writing Tools.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Biznology

APRIL 24, 2018

The quickest “box” you can afford — while you may spend loads of money on content creation and site maintenance and on community management, PR, marketing, social engagement, paid search, and advertising, you’re probably rocking the same hosting package you’ve been using since you started your company and that server’s only costing you $4.99/month

Paid Search Agency 190

Paid Search Agency Allocation Ad Frequency Blogger 190