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Marketing Trend Watch: 2014 Planning Survey

Adobe Experience Cloud Blog

Because of that, knowing how to plan your marketing programs is crucial – if you’re going to use a process 365 days a year, you want to have that process down cold. This didn’t surprise us – thanks to increasingly sophisticated marketing solutions, email has become the go-to channel for marketers, simple to both execute and scale.

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How to Run a Successful Webinar from Beginning to End

Adobe Experience Cloud Blog

Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. Social media posts are a great way to drive last minute registrations in particular. You might also want to utilize other channels like paid social and your company blog. Prepare and Go Live.

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Creating Your Big Rock Content Piece: 5 Must-Have Tips For Success

Adobe Experience Cloud Blog

by Dayna Rothman When determining your content marketing mix, you want to make sure that you have what we at Marketo call “Big Rock Content Pieces”. At Marketo, our “Big Rocks” are in the form of our Definitive Guides, which can be 80+ pages jam packed full of awesome content and tips. We would love to hear!

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