Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Branding Brand Identity Advertising Agencies 59

LeadSquared

DECEMBER 2, 2020

B2C refers to the process of companies or businesses selling to individual consumers. B2C lead generation is all about finding new prospects interested in your product, engaging them, and then turning them into a potential buyer. B2C lead generation challenges. B2C lead generation strategies.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Ranking 52

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Image credit: John Schnobrich on Unsplash According to Shopify , “Revenue from online B2C transactions in the US reached $875 billion in 2022.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading! B2C Marketers Find Success with Content Marketing.

Product 53

Product Content Marketing Lead Ranking Planning 53

Webbiquity

DECEMBER 6, 2022

million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools. Per the report, there are: 93.6 575,000 tweets published. ” Again, that’s not surprising.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. It doesn’t matter whether you’re a B2C or B2B company , or even if you have decent video editing skills. There’s 4 main reasons why you should start creating video content ASAP.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Marketing Insider Group

JANUARY 24, 2022

Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Isn’t influencer marketing more suited for B2C product promotion? Grow your social proof with case studies. Influencers in SaaS?

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 84

Work Management Intent Data Buyer Intent Marketing Management 84

Oktopost

MAY 4, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Today, Ramel is the Chief Survey Master of Global Surveyz , a global research company, providing customers with a survey report as-a-service offering that covers the whole process of creating an insightful and impactful B2B or B2C report for any target market.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Oktopost

APRIL 4, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Great marketing is all about learning and refining your strategy. Meet Sean Sean has spent the last 15 years working in marketing and product management roles in the B2B and B2C space. It takes time and consistency.

Marketing AI 69

Marketing AI Work Management Product Marketing Management 69

Webbiquity

JULY 18, 2023

Influencer Marketing: It’s Social (But Pick Your Platforms Carefully) Influencer marketing continues to grow in importance across industries, though priorities, platforms, and practices are much different between B2B and B2C influencer marketing.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Oktopost

OCTOBER 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Jordan Tennenbaum , Social Media Manager at Celigo , joins host Olivia Messina to discuss his transition from a 7-year sales career to social media and the framework he used to triple nearly every metric at his organization.

Enterprise Management 75

Enterprise Management Social Media Work Management Marketing Management 75

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Employee Advocacy in B2C.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Oktopost

AUGUST 29, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. This episode will have you on the edge of your seat while Dani walks through how the B2B social landscape has transformed to become more authentic, humanlike, and in line with our B2C counterparts. Or subscribe on Spotify , Apple Podcasts , or YouTube.

B2B Thought Leadership 129

B2B Thought Leadership Ad Building B2B Marketing & Strategy 129

Top Rank Marketing

JUNE 9, 2020

Some of these segments are B2B, some are B2C, and some ride the line between the two, so plan accordingly. . The conversation covered everything from the difference between B2B and B2C messaging to the importance of purpose-driven marketing. 2:33 Adapting messaging for B2B and B2C. 2:33 Adapting messaging for B2B and B2C.

A/B testing 52

A/B testing B2B Marketing Advertising Agencies B2B 52

Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. Twitter was next most popular at 55%, followed by Instagram (52%), and YouTube (44%). Image credit: DreamGrow. Focus on Facebook. MediaPost ).

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Onalytica B2B

SEPTEMBER 22, 2017

Bio: Mark Fidelman is the CEO for Fanatics Media , a Full Service Digital Marketing Agency with a focus on B2B and B2C Influencer marketing. He also hosts a popular marketing YouTube channel at www.youtube.com/fanaticsmedia. Several YouTubers like HellthyJunkfood and Philip DeFranco. Location: San Diego, CA.

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Biznology

JANUARY 20, 2022

It’s clear that B2B buyers want a B2C-like experience. Major video platforms like YouTube make this “chapterization” easy. A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. They expect to have easy access to sales reps — but they hope they won’t need it.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

B2B Marketing Insights - WE

APRIL 27, 2018

B2B vs B2C marketing strategies follow divergent paths to the same goal: connecting with potential leads. This is what led us to break out of the B2B vs B2C marketing battle. Our objective here isn’t to just point out B2B vs B2C marketing differences. This is another major factor that distinguishes B2C businesses.

Marketing Budget 40

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy 40

Webbiquity

MAY 16, 2023

Reportei : This is a dashboard tool designed for agencies that serve B2C clients. If you run an agency and manage a ton of advertising on platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest, this is a great option. They are designed for different purposes, as noted. But it’s not a UGA replacement.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Oktopost

MARCH 7, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube ! Most of her experience is in the hospitality industry, in B2C. You can find Olivia and her guests on Apple Podcasts, Spotify, and YouTube. Chili Piper’s Meryoli Arias takes the hot seat on finding what works. Episode Summary.

Youtube 118

Youtube Advertising Funnels Storytelling Social Media 118

Oktopost

AUGUST 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C. Or subscribe on Spotify , Apple Podcasts, or YouTube

Social Marketing 62

Social Marketing B2B Marketing Content Marketing B2B 62

Oktopost

AUGUST 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C. Or subscribe on Spotify , Apple Podcasts, or YouTube

Social Marketing 62

Social Marketing B2B Marketing Content Marketing B2B 62

Marketing Insider Group

SEPTEMBER 6, 2021

Are you communicating with B2B or B2C customers? Your competitors: At this point, everyone has a podcast, social media presence, YouTube channel, and so on. This should include two critical parties: Your audience: Consider what your customers and industry consumers are looking for. What topics do they want to see covered?

Planning 325

Planning Tips Paid Search Agency Marketing & Strategy 325

Oktopost

JULY 6, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. Adam is an award-winning B2B SaaS-focused marketer and blogger with over 15 years of B2B and B2C experience. Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Want to hear more from renowned B2B marketing leaders? Episode Summary.

Positioning 125

Positioning Organization Peer-to-peer Burn Rate 125

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s. YouTube Channel Don’ts.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

Oktopost

APRIL 25, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. He shares some of the lessons learned from B2C and how he’s applying them to EY. You can find Olivia and her guests on Apple Podcasts , Spotify , and YouTube. Episode Summary. When you first join a company, you always want to make a profound impact.

Marketing & Strategy 118

Marketing & Strategy Work Management Demand Generation Agencies Top of Funnel 118

Anything Goes Marketing

FEBRUARY 24, 2008

Here is a clip I found on Youtube. Webisodes and B2B Companies The budget for this Tassimo campaign is probably out of the reach for most companies and is most likely only doable on the B2C side. Bob Kent by Bluecoat Systems (by far the funniest - why is it not on YouTube?) You can check it out at www.whohiredbob.com.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Webbiquity

FEBRUARY 21, 2023

Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Contently

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Even though Lysol is B2C, you could still adapt a similar model for a B2B company, adding a sprinkle of exhilaration to mundane activities—be it personal hygiene or work. Now comes the big question: Should B2B brands use TikTok? It depends.

Branding 182

Branding Brand Identity B2B Paid Search Agency 182

Oktopost

APRIL 10, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, host Olivia Messina sits down with Kari Anderson , Social Media Manager at Körber Supply Chain. Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Love going Behind the Post?

Storytelling 62

Storytelling Youtube Social Media Training 62

Vidyard

MAY 18, 2015

To help light your creative spark, here are six brands that are proving that B2B marketing can be at least as exciting as it is in the B2C market. The company allows YouTube visitors to easily choose videos based on their use case: choose K-12, Higher Ed, International Canvas uses, and more. Take a look at how Taulia does it.

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Heinz Marketing

MAY 26, 2020

For a B2C company, it can be used to show your products and encourage your customers to do the same as a form of advertising. It’s most useful to B2B companies but that does not mean B2C companies cannot find it useful. Instagram is a popular photo and video sharing platform, so it’s very visually stimulating.

Social Media 108

Social Media Social Marketing Media Paid Search Agency 108

Biznology

APRIL 24, 2017

Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. 43% of both B2C and B2B companies say they use organic and paid social media equally. 34% of marketers cite YouTube as their preferred social network. Is one more effective than the other?

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. YouTube video statistics. As the second-largest search engine (behind Google), YouTube is more than just a platform where you can watch dog videos after work. These next few statistics lay out some insights to help brands optimize their time on YouTube.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

KoMarketing Associates

JUNE 14, 2017

B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The vast majority of both B2B (89 percent) and B2C (97 percent) marketers said that they utilize Facebook, and it’s at the top of both lists.

Social Media 127

Social Media Linkedin Allocation Studies 127