Biznology

APRIL 29, 2013

Photo credit: Wikipedia. Ease of use is the competitive watchword today, according to Forrester’s recent study “Thrive by Adopting Proven B2C Principles.”. E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Time for another look.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia.   In particular, customer experience has found its way more prominently in the B2C market space as the emphasis on creating brick and mortar as well as online experiences has become an essential means of winning over customers. 

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

TaylorMadeIn KEW

JULY 5, 2015

This little book was published in 1989 and according to Wikipedia it has sold more than 20 million copies in 38 languages worldwide, and remains one of the best-selling business books of all-time. What’s the latest in the B2C world? What are the best marketers doing to constantly renew and innovate their thinking?

Planning 48

Planning Paid Search Agency Advertising Agencies Multi-Channel 48

Buzz Marketing for Technology

FEBRUARY 9, 2010

I think the element of Trust in B2B Marketing runs deeper and is more important than in B2C Marketing which makes it a really unique attribute when it comes to B2B Marketing since it is much more critical to the sale. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Tony Zambito

JUNE 14, 2010

Image via Wikipedia.   Designing customer experiences in both B2C and B2B will most likely resemble the fluidity of orienteering.  Orienteering has become the new rage of outdoor sports and hiking.    Many organizations today are in need of an orienteering map when it comes to customer experience. 

Buyer Personas 100

Buyer Personas Wikipedia Social Media Marketing Automation Services 100

Tony Zambito

SEPTEMBER 15, 2010

Image via Wikipedia.   While strides have been made in B2C to become experience-driven and consumer friendly organizations, B2B has lagged behind significantly in embracing a cultural shift to becoming experience-driven and buyer friendly organizations. .  Principle 5: Buyer experience is designed.

Marketing Management 100

Marketing Management Buyer Personas Marketing Automation Services Loyalty 100

Anything Goes Marketing

SEPTEMBER 30, 2006

It's even advertised on frickin' Wikipedia and Youtube. Blogging still has a ways to go before it breaks into B2C full force. Tags: B2C online marketing integrated marketing youtube. The Element is definitely a different animal." >. you have a site that's finely tuned for search (try searching Honda Element TV commercial ) d.

Order 100

Order Youtube Wikipedia Advertising Agencies 100

Biznology

MAY 29, 2013

Photo credit: Wikipedia. “If If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. .

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

LeanData

JUNE 11, 2015

If you’re selling B2C only to an individual, think yoga pants to my sister, then ABM might not be your approach. I love this quote from the Wikipedia about ABM , pretty much sums it all up. So when I ask, do you sell to people or companies, I don’t mean existentially. Is there untapped potential in Customer Cross and Upsell?

Account Based Marketing 40

Account Based Marketing Organization Enterprise Management ABM 40

LeanData

JUNE 11, 2015

If you’re selling B2C only to an individual, think yoga pants to my sister, then ABM might not be your approach. I love this quote from the Wikipedia about ABM , pretty much sums it all up. So when I ask, do you sell to people or companies, I don’t mean existentially. Is there untapped potential in Customer Cross and Upsell?

Account Based Marketing 40

Account Based Marketing Organization Enterprise Management ABM 40

LeanData

JUNE 11, 2015

If you’re selling B2C only to an individual, think yoga pants to my sister, then ABM might not be your approach. I love this quote from the Wikipedia about ABM , pretty much sums it all up. So when I ask, do you sell to people or companies, I don’t mean existentially. Is there untapped potential in Customer Cross and Upsell?

Account Based Marketing 40

Account Based Marketing Organization Enterprise Management ABM 40

LeanData

JUNE 11, 2015

If you’re selling B2C only to an individual, think yoga pants to my sister, then ABM might not be your approach. I love this quote from the Wikipedia about ABM , pretty much sums it all up. So when I ask, do you sell to people or companies, I don’t mean existentially. Is there untapped potential in Customer Cross and Upsell?

Account Based Marketing 40

Account Based Marketing Organization Enterprise Management ABM 40

Biznology

DECEMBER 22, 2015

I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. Well, you know how it is, right? The cobbler’s company has no shoes, if you will.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Chris Koch

FEBRUARY 24, 2010

Image via Wikipedia. But I think the nature of B2B makes it harder for companies and customers to have a satisfying relationship that’s entirely virtual than it is for B2C companies. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Share this on LinkedIn.

Social Media 100

Social Media Social Marketing Planning Media 100

Tony Zambito

APRIL 14, 2011

Image via Wikipedia.   Today, B2B companies will need to catch up to B2C advancements in this area if they are to have a future in buyer relationships.  This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy. 

Buyer Personas 100

Buyer Personas Buyer's Journey Wikipedia Social Networks 100

Marketing Insider Group

DECEMBER 21, 2010

According to Wikipedia , augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.” Whoa – quite a mouthful!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Tony Zambito

JULY 24, 2011

Image via Wikipedia.   While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention.    The pace in 2011 has noticeably quickened. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia.   While B2C successes in customer experience offer a guide, the translation to the complex world of B2B is not that easy.  B2B market CEO’s must feel a little like the great explorer’s of our time.    There are no definitive maps to get you there per se’. 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. In this post I will explain the 4 most common mistakes marketers make. And I will describe the “halo effect” and how to make it work for you.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   And where B2C is ahead of B2B is that they are making headway into realizing that consumers expect the equation of brand experience + interaction experience = buyer experience (oops MBA-itis strikes again).  Every once in a while, you have to admit you just didn’t get it right. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

LEADership

MAY 5, 2014

Going beyond the Wikipedia definition, Ott says growth hacking actually applies to companies of all ages and sizes. Unlike in the B2C world where larger volumes and shorter sales cycles allow for a large customer base, things are different in the B2B world, as we know. It’s all about the customer’s experience with your product.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

Webbiquity

FEBRUARY 20, 2018

Though Wikipedia may say home computers “became common” during the 1980s, it took 25 years for the computer industry to ship one billion PCs. Though the small form factor of the devices is a challenge, marketers have embraced mobile marketing, particularly for local B2C businesses. In contrast, there were 1.5 Jeff Bullas ).

Mobile Marketing 237

Mobile Marketing Mobile Advertising Planning Stats 237

Buzz Marketing for Technology

JULY 7, 2008

The social side is interesting when it comes up in B2B or B2C. Money needs to be spent on keeping the community - I am willing to bet that money spent on community activities is a darn sight cheaper than “market research&# ! On June 25th, 2008, Sean said: thanks for the comments Josh and Bev. Josh: Good point. Content still is king.

Social Media 100

Social Media Communities Wiki Work Management 100

Lenny's Newsletter

AUGUST 24, 2023

In this episode, we discuss: • What Snickers and Milky Way can teach us about JTBD • The various flavors of the JTBD framework • Best practices for implementing the framework • Advice on conducting interviews for B2B vs. B2C customers • Common mistakes people make when implementing JTBD • When not to use it Listen (..)

Wikipedia 52

Wikipedia API Linkedin Work Management 52

KoMarketing Associates

JUNE 20, 2019

This means that following the ever popular tactic of publishing high-quality content is no longer an option as the data suggests that organic links aren’t coming in (unless you’re a Wikipedia page). That being said, you need to know what kind of strategies you can rely on and even more importantly – how to implement them.

Link Building 120

Link Building Ad Building Marketing & Strategy B2B 120

Contently

APRIL 27, 2018

Smart speakers are a way for both B2C and B2B companies to get information across to their listener. Since Google Home syncs with Wikipedia, people started editing the Wikipedia page for the Whopper to say its ingredients included a “medium-sized child” and poison. So what are early-adopters doing?

Advertising Channels 139

Advertising Channels Wikipedia Ethics Amazon 139

Content4Demand

JANUARY 17, 2023

Think of the topic gateway model as a robust Wikipedia page that focuses on a single topic. Holly Celeste Fisk is an accomplished marketing pro with 20+ years of experience in B2B and B2C. The Topic Gateway Model. Just like a stand-alone content asset, your audience needs to know your hub exists before they can use it.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Martech

APRIL 11, 2023

Wikipedia defines a virtual influencer as “a computer-generated fictional character that can be used for a variety of marketing-related purposes, but most frequently for social media marketing, in lieu of human influencers. Not all these virtual influencers are B2C-focused.

Marketing AI 109

Marketing AI Advertising Agencies Paid Search Agency Lead Ranking 109

Biznology

APRIL 18, 2013

Photo credit: Wikipedia. Brands are putting content marketing as the top priority in their digital marketing strategy (along with conversion rate optimization) and are prepared to invest more money in this strategy (86% of B2C marketers will keep or increase current spend levels, while 54% of B2B marketers will increase spending).

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Biznology

FEBRUARY 13, 2014

(Photo credit: Wikipedia). But wait, you thought Facebook was only for B2C brands? Researchers at Princeton University recently released a study suggesting that Facebook is about to disintegrate and collapse within the next couple years due to a mass user exodus. For starters, have you ever sold an enterprise solution to a teen?

Lead Generation 80

Lead Generation Facebook B2B Marketing P2P 80

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. What is the Service Profit Chain?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. What is the Service Profit Chain?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Directive Agency

NOVEMBER 13, 2018

Wikipedia, Yelp, G2Crowd, etc…). I didn’t ask about how B2B is different from B2C, and frankly, I’m not sure how much value it adds to me if I’m just looking to hire or do B2B SEO. Generally speaking, if you recognize the domain, it probably has authority (e.g., Q: Is the content thorough, high-quality, and optimized?

Lead Ranking 51

Lead Ranking Lead Scoring Paid Content Positioning 51

LEADership

DECEMBER 3, 2013

Source: Wikipedia ). There are few stories yet of the successful use of Big Data in B2B lead generation, although in the B2C sector, you only need look at Amazon to see how Big Data can deliver. Let’s examine this definition, because I for one, don’t quite agree with it. The problem is, we cannot even manage the B2B data we have today!

B2B 40

B2B Curation Demand Generation Digg 40

Outgrow

JANUARY 2, 2023

Whether you are running a B2B or B2C online business, you need to know what your buyers like and dislike ; which communication channels they prefer ; and which social media platforms they use the most. Why Is Building Brand Authority Important? Targets Audience Within Our Niche.

Stats 52

Stats Outgrow Brand Identity Branding 52

Hubspot

JUNE 5, 2012

Think about a site like Wikipedia, for example -- they must have tons of links! Actually, through a combination of internal and external links , a single Wikipedia post on Kiefer Sutherland has 599 links. It allows you to differentiate between B2B and B2C, and take a look at your social media activity, as well.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28