Webbiquity

MARCH 17, 2020

Automation has become standard practice in B2C ecommerce. It’s imperative to automate marketing emails for B2C customers and even low-end B2B SaaS products, because the high-volume / low-cost model means each customer represents a very small share of overall revenue. The process of winning a B2C customer can be extremely simple.

B2B Sales 278

B2B Sales Automation Top of Funnel B2B 278

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. To achieve that result, it is best to hire a website designer.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

The Lead Agency

MARCH 17, 2024

Website lead generation forms are one of the most critical touchpoints in the B2B landscape. Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. Keep It Simple: B2B Lead Generation Form Design and Fields Website forms should complement your web pages.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Webbiquity

OCTOBER 11, 2022

Keep Your Website Updated. Your website is the foundation for digital product branding and the core of your online brand visibility. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. to make it easy for potential clients to get in touch with you.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. A significant portion of online UX design guidance is written with B2C companies in mind. B2B businesses need to strategically plan their content differently than B2C businesses, however. Guest post by Eleanor Hecks.

Design 269

Design Paid Search Agency Companies B2B 269

Webbiquity

MARCH 10, 2022

Optimize your website to easily give your customers a way to find you and come back for more. An optimized website design should also reflect your brand’s personality and business. An optimized website design should also reflect your brand’s personality and business. Affiliate sales support independent publishing. Social Media.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. There’s no better way to optimize your website than to work with digital marketing experts.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Website interactions.

B2B 136

B2B Customer Satisfaction Lead Scoring Lead Ranking 136

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 118

Digital Asset Management Work Management Marketing Management Digital Experience Platform 118

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. Difference Between B2B and B2C Buyers Journey Before we jump into the stages, let’s discuss the difference between the B2B buyer’s journey and the B2C buyer’s journey. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

ClearVoice

OCTOBER 31, 2023

B2C SEO is not merely a tool but a dynamic strategy that can help your e-commerce business rise above the digital noise. Defining B2C SEO B2C SEO is the art of optimizing your online presence to attract, engage, and convert individual consumers. Ensure that your website is mobile-responsive and loads quickly.

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

NuSpark Consulting

FEBRUARY 13, 2023

And on a website, having a trustworthy website can play a big role in attracting high-quality leads. Here are some ways in which trust can be demonstrated on a website and lead to better quality leads: Transparency: Being transparent about who you are, what you do, and how you do it can help build trust with your website visitors.

Generation 130

Generation Lead Scoring Lead Ranking Privacy Policies 130

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. If those decision makers can relate to the testimonials on your website, they’ll be much more likely to consider you as a partner. Slightly below the fold is a great place to place this section on your website. Guest post by Brent Zahradnik.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Marketing Insider Group

JULY 24, 2023

While UA could only track pageviews, GA4 can be customized to give you more information about “events”—what they now call user interactions with your website. Unlike the broad world of B2C, B2B audiences—from possible leads to existing customers—are incredibly specialized.

Marketing Analytics Tools 216

Marketing Analytics Tools Analytics Google Marketing Automation Services 216

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Oktopost

FEBRUARY 26, 2024

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people. Are you measuring the right B2B social media metrics?

Social Media 62

Social Media Top of Funnel Media Allocation 62

BOP Design

OCTOBER 18, 2022

At Bop Design, our team lives and breathes B2B website design and development on a daily basis. What is B2B website design? B2B website design refers to building an online platform for a business that sells directly to other businesses. A B2B website design is the look-and-feel of the online face of your company.

Design 107

Design Marketing Websites B2B Advertising Agencies 107

Webbiquity

MAY 16, 2023

Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. Reportei : This is a dashboard tool designed for agencies that serve B2C clients. But if not, here are several fee-based alternatives worth checking out. But it’s not a UGA replacement.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Biznology

SEPTEMBER 5, 2018

I know that many people specialize in either B2B or B2C marketing, but I have done both in my career, with more emphasis on B2B. While most B2C marketers seem to know that their digital marketing is an experience, many B2B companies are happy with brochure-ware and barely functional eCommerce systems. Customer service matters.

B2B Marketing 126

B2B Marketing Paid Search Agency B2B eCommerce 126

Webbiquity

DECEMBER 6, 2022

Based on research from LinkedIn , more than half of marketers say social media drives less than 8% of their total website traffic, and nearly three-quarters say it drives fewer than 14% of visits. This isn’t surprisingly, considering that as noted here before, social media may be sexy but search pays the bills.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Navigate the Channel

MARCH 11, 2024

B2B eCommerce has followed the business path of business-to-consumer (B2C), probably because what we do in our personal lives and our learned digital preferences follow us to our professional lives. Also, where are they with your brand, products, website, store? That’s a lot of business. Which phase are they in?

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Act-On

DECEMBER 19, 2023

DO: Use your main website domain or a subdomain in the “From” address. DON’T: Use free B2C webmail addresses like @gmail.com or @yahoo.com. Email Marketing From Addresses: “Dos” DO: Use a “From” address that matches the display name. Absolutely need to use a separate domain?

Email Marketing 195

Email Marketing Practices Deliverability Best Practices 195

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

Visitor Queue

JULY 31, 2023

For B2B and B2C companies alike, their content creation strategy is critical for the overall lead and sales generation process. I’ve legitimately heard individuals […] The post How to Choose Your Next Blog Topic in 2023 appeared first on Visitor Queue Blog | Identify Website Traffic. Content marketing is big (obviously).

B2B Sales 89

B2B Sales B2B Marketing Traffic Marketing & Strategy 89

Martech

JULY 27, 2022

More than 50% of companies fail to comply with these laws despite stating on their websites that they need to do so. While B2C companies collect more consumer data, their compliance rate is essentially the same as B2B companies (11.3% for B2C vs. 10.3% Used with permission.

Privacy 142

Privacy Privacy Protection Business Case Studies 142

The Lead Agency

MARCH 17, 2024

Website lead capture forms are one of the most critical touchpoints in the B2B landscape. Combining B2B and B2C statistics, the average conversion rate from web forms is 1.7%. Keep It Simple: Form Design and Fields Website forms should complement your web pages. But what comes first is the lead.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

Martech

AUGUST 4, 2023

B2B/B2C breakdown. CCPA and CPRA require compliance from both B2B and B2C marketers. Here’s a breakdown of compliance among the two cohorts: 5.33% of B2C companies moved from manual compliance to automated solutions. 12.67% of B2C companies moved from non-compliant to manual compliance.

Privacy 85

Privacy Banners Case Studies Act-On 85

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. Technical SEO : These are the optimizations you make to the backbone of your website. What is the difference between B2B & B2C SEO?

SEO 123

SEO Top of Funnel Buyer Personas B2B 123

Sana Commerce

FEBRUARY 19, 2023

This can include both B2B and B2C products such as floor and wall coverings, upholstery, home textiles, cookware, and even cleaning materials. Watch SCC in action #4- A focus on sustainable, mission-driven materials and products Across B2B and B2C, millennials make up a significant chunk of the buyer pie. What is furniture e-commerce?

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

Conductor

DECEMBER 21, 2021

Kaleido Intelligence predicts that spending on B2B and B2C eCommerce will reach $6 trillion in 2022 , up from $4.8 That’s why the most successful B2B and B2C brands are taking every possible step to improve their CX and boost conversion rates, average order value, annual recurring revenue, and customer loyalty. Website optimization.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

The Daily Egg

JUNE 29, 2021

A customer journey is a story about understanding your users, how they behave while they visit your website, and what you can do to improve their trip, so they keep coming back. Nowadays all we seem to hear in B2B and B2C […]. Do you know what a customer journey is and why you need one? appeared first on The Daily Egg.

B2B 145

B2B Marketing Websites Conversion 145

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

Industry CMS 110

Industry CMS B2B Data Hygiene Marketing Automation Services 110

Martech

DECEMBER 6, 2023

The announcement follows the launch of technology enabling connections to websites, CRM systems and spreadsheets in September. Pixel technology has already been used in B2C, said Channel99 founder Chris Golec, but primarily to distinguish human and non-human impressions and evaluate viewability.

Campaigns 111

Campaigns Account Based Marketing DemandBase B2B 111

Circle Studio

NOVEMBER 23, 2021

Additionally, B2C marketing’s influence on the B2B world will continue to be significant. Core Web Vitals are now used as a ranking signal meaning websites that fail to apply best practices will be given a lower ranking score. B2C-Inspired, Omnichannel Experiences. Zero-click search. Keeping things simple, making things easy.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Oktopost

FEBRUARY 29, 2024

Since the majority of these platforms are created for B2C social media management, they lack the capabilities needed for both B2B businesses and social selling initiatives , making it nearly impossible to quantify your efforts. In contrast, your typical B2C social media management platform may track the following: 1.

ROI 62

ROI Organization Top of Funnel B2B 62

Martech

JUNE 9, 2022

Companies are also prioritizing going direct to customers, with 54% of B2B organizations already selling directly through their websites. Further, B2B companies are responding to the same changes in consumer preferences hitting B2C. B2B and B2C marketing and customer behavior have long been considered entirely separate things.

B2B 119

B2B Business Customer Satisfaction B2B Sales 119

ClearVoice

MARCH 9, 2023

The B2C content marketing strategy checklist The goal of a business-to-consumer content strategy is transactional. So, your 2023 B2C content strategy checklist might include the following: Refreshing your website design to make it more content-rich and user-friendly. Ensuring your website contains landing pages and strong CTAs.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81