Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading! B2C Marketers Find Success with Content Marketing.

Product 53

Product Content Marketing Lead Ranking Planning 53

LeadSquared

DECEMBER 2, 2020

B2C refers to the process of companies or businesses selling to individual consumers. B2C lead generation is all about finding new prospects interested in your product, engaging them, and then turning them into a potential buyer. B2C lead generation challenges. B2C lead generation strategies.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. Twitter was next most popular at 55%, followed by Instagram (52%), and YouTube (44%). Image credit: DreamGrow. Focus on Facebook. MediaPost ).

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Webbiquity

FEBRUARY 21, 2023

Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Business to Consumer (B2C). The most common forms that we encounter are B2B and B2C. . We’ve got some real-life case studies that can help you understand how e-commerce marketing has worked for other brands. E-commerce Marketing - Case Studies .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Exo B2B

AUGUST 11, 2021

But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? In fact, the dominance of social networks in content marketing has been proven for years by multiple surveys, annual surveys and case studies but especially, in a B2C context. And the study is comparative between B2B and B2C.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. B2C influencer marketing often gets more attention because of its potential to yield direct sales. On and off the clock, they research potential purchases just as everyone else might.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Vidyard

MAY 18, 2015

To help light your creative spark, here are six brands that are proving that B2B marketing can be at least as exciting as it is in the B2C market. The company offers videos in different, watchable styles that engage audiences throughout the sales funnel, including bottom-of-funnel case studies and testimonials, and mid-funnel webinars.

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

SmartBug Media

MAY 8, 2023

Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. If you think influencer marketing is only for B2C businesses, think again.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. Don’t be surprised if you discover that preferences have changed.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Martech

OCTOBER 11, 2023

Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. Instagram (IG) is now one of the four essential platforms for B2B (YouTube, LinkedIn and Facebook, to a lesser extent).

Social Media 123

Social Media Media B2B B2B Thought Leadership 123

ClearVoice

SEPTEMBER 4, 2020

Almost 70 percent of B2C marketers say they have developed social media stories in the last 12 months. ( Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. Fashion and Beauty Monitor ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Contently

JUNE 13, 2018

According to a study by ShareThis , the content categories most conducive to dark shares are business education, counseling services, self-help, religion, and medical conditions. Plenty of studies have reported when, exactly, social posts gain the most attention. But does your company need a Pinterest, YouTube, and Reddit page?

Social Media 158

Social Media Paid Search Agency Companies Media 158

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. Just 14% use advanced analytics, and that percentage has been constant for each year of the study.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. Producing videos you share on YouTube as well your website.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Martech

AUGUST 22, 2023

Promising forecast for YouTube. The research investigated how ad dollars are spent across a growing list of streaming platforms, such as Discovery+, Max (formerly known as HBOMax), Roku and YouTube. In this environment, CTV allows advertisers to reach audiences where they are. The Google-owned platform generated $1.4 Between the lines.

Spending 92

Spending Paid Search Agency Allocation Ads 92

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. Though most commonly linked with B2C, influencer marketing can be just as fruitful in the B2B world.

Social Media 117

Social Media Trends Media B2B 117

Oktopost

JANUARY 26, 2022

Listen to the podcast: Or catch us on Apple Podcasts, Spotify, or YouTube. After starting her career in advertising at AMV BBDO, Gabriela joined Prophet, a brand and marketing consultancy where she advised Fortune 100 companies spanning B2B and B2C. She studied political sciences at Georgetown University, and now lives in London.

CMO 62

CMO Ad Building Brand Identity Branding 62

Exo B2B

NOVEMBER 28, 2023

Schaefer continues: «But what about a blog post, YouTube video or podcast episode? Website content, whether it’s an informative blog, compelling case studies or useful resources such as a newsletter or videos, is a prime source. What’s the chance they’re going to find some post you created on LinkedIn? Go ahead and try it.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Vidyard

SEPTEMBER 12, 2014

As a B2B company with a complex message to communicate, you’re a little jealous of cool video marketing from B2C brands. (It’s Popular B2C-ers get to take risks, be funny, and tell stories that really humanize their brands. It could even be the way you showcase a new video testimonial or case study. It’s okay.

B2B Marketing 50

B2B Marketing Video Marketing Work Management Paid Search Agency 50

Navigate the Channel

JUNE 21, 2023

From July 2021 to June 2022, Pinterest had the highest score with 76/100 of all social platforms (tied with YouTube) on the American Customer Satisfaction Index (ACSI), according to social media management tool Sprout Social and Statista. each year, and YouTube and Instagram are both losing users.” Pinterest has a growth rate of 7.5%

Business 65

Business Social Media Youtube Facebook 65

Oktopost

NOVEMBER 14, 2022

According to a study done by BusinessWire, 61% of people trust a recommendation they see on a social platform from an influencer, while only 38% would trust a recommendation from a brand. While influencer strategy is more commonly associated with B2C businesses, B2B has recently seen some potential growth in this strategy.

Webinar Metrics 69

Webinar Metrics Marketing & Strategy B2B B2B Thought Leadership 69

B2B Digital Marketer

FEBRUARY 15, 2024

Brandon, with his unique background transitioning from operating health clubs to leading a marketing firm, shares his expert perspective on the shift from B2C to B2B marketing and the critical role of data in understanding consumer behavior and driving successful marketing strategies.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

FunnelEnvy

SEPTEMBER 4, 2023

Study what your competitors offer, not to copy them but to identify the untapped potential your business can uniquely fulfill. X (as in ex-Twitter) is also a popular B2B and B2C channel. Source: DataAI via HootSuite TikTok is the current growth metrics winner for both B2B and B2C. Tip 5: Link to Your Website Early and Often.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Content4Demand

FEBRUARY 15, 2023

We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. If people are passionate about what you create, then Google, LinkedIn, Facebook, YouTube and TikTok will also embrace it. How do you stand out and ensure that you’re seeing the necessary impact on your strategy?

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Webbiquity

MARCH 31, 2022

Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers. Showing off your expertise can include case studies, customer success stories testimonials, industry research reports, product white papers and guides, videos with real experts talking about what matters most to your customers, etc.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. Just 14% use advanced analytics, and that percentage has been constant for each year of the study.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Valasys

NOVEMBER 21, 2022

Whether it is B2C or B2B online marketing, content will always be your most important asset. Depending on their goals, companies can integrate content with their marketing channels in various ways including newsletters, social media , blogs, case studies, whitepapers, email, and many more.

B2B Marketing 40

B2B Marketing Tips Content Marketing Planning 40

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

BOP Design

NOVEMBER 14, 2023

Moreover, some B2C companies have recently become the target of lawsuits due to non-compliance with ADA guidelines. With social media-based video platforms TikTok and YouTube hitting all-time highs in popularity, people now expect engaging moving graphics in all their digital interactions. This is no longer the case.

Design 94

Design Trends Marketing Websites B2B 94

Marketing Insider Group

JANUARY 27, 2020

May: Publish a Case Study or Two. That’s not only true for business-to-consumer (B2C) companies but even more so for business-to-business companies. In fact, as Forbes ’ Ryan Erskine points out, 73 percent of all B2B customers rely on case studies to inform their purchases.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Martech

AUGUST 9, 2023

The world’s best marketers MrBeast is the biggest YouTuber in the world, with over 171 million subscribers. Or Mark Rober , a science YouTuber with 24 million subscribers who launched a subscription box company for his audience. Brands should study the top creators, partner with them and perhaps even consider hiring them.

Advertising Agencies 82

Advertising Agencies Best Practices Paid Search Agency Youtube 82

The Lead Agency

DECEMBER 6, 2021

While e-commerce used to be primarily used for B2C buying and smaller, less involved purchases, B2B buyers are more confident than ever in making large purchases online – even with new businesses. Video has traditionally been considered an appropriate and effective marketing tool for B2C marketing. B2B Customers are Buying Big Online.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Martech

FEBRUARY 6, 2024

I’m seeing more ‘pre-game’ buzz, which includes teasers and trailers primarily on TikTok, Instagram and YouTube shorts,” La Vecchia said. The big game, airing on CBS for linear TV watchers, will also be available via streaming on Paramount+ and packages that include it on Fubo, Hulu, DirecTV Stream, YouTube Live and SlingTV.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 108