3 Quick Marketing Tactics B2B Marketers Can Borrow from B2C
Marketing Insider Group
DECEMBER 17, 2019
Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. B2B buying cycles are also much longer than B2C and involve many different stakeholders, compared to B2C purchases, which are often instantaneous and involve one person only.
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