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34 Compelling Content Marketing Stats and Facts

Webbiquity

– Case studies (65%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Only about half of marketers try to connect content to sales.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. eMarketer ).

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, And much more. 40 percent of U.S. Adam T. Email.

Stats 90

70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. So we set off to uncover the most recent marketing stats. The Stats. Not at all.

Stats 54

87 New (Really) Marketing Automation Stats

Marketing Action

It’s been expanded from 70 stats to 87. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. The Stats. Case studies (69%).

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Social Media Stats and Demographics. 1. But 3.1

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Marketing Management and Measurement Stats. 1. Social Media Marketing Stats. 9. London.

B2C Marketers: 4 Reasons Why Webinars Are Worth the Investment

Marketing Action

But it’s a different story in the B2C world where anecdotes, casual conversations, and bona fide studies all indicate the same thing: B2C companies don’t seem to use webinars. Here’s the title: The Benefits of Webinars for B2C Marketers: If You’re Not Using Webinars, You’re Losing Money. It’s called YouTube.” B2C Marketing Webinar Management

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20 Stats Every Global Social Media Marketer Should Know

Hubspot

That's why we've collected 62 stats that help paint a picture of how social media works around the world , 20 of which we're going to highlight in this blog post. Plus, we're going to show you how those stats can be boiled down into some insightful global social media strategies that global marketers might want to consider. Source: New Media Trend Watch ) Tweet This Stat!

Stats 53

70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. So we set off to uncover the most recent marketing stats. The Stats. Not at all.

Stats 18

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Twitter Facts, Figures & Stats. Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Truth About the Average Twitter User [STATS] by Mashable. Twitter stats and analytics tools – top 10 by Social Media Today. And much more. Crabs.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How do B2B social media marketing practices differ from B2C companies? Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. YouTube now.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Ways to Find Legal Music for Your YouTube Videos by Mashable. 85% of Inc.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

It’s really only for B2C people, right? In that same study, 36% of B2B marketers said they agree or strongly agree with the statement, “My Facebook marketing is effective.”. Compare that stat to what the B2B marketers in another survey said. Based on the two studies, I’d guess that roughly a third of B2B marketers are getting results from this platform. Big deal.

Making the Case for Content Marketing: Research & Statistics

Visually

Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. In a study by DemandGen , leads who are nurtured with targeted content produce a 20% increase in sales opportunities. Youtube is also joining the ad-free experience by launching YoutubeRed. Content gains trust. Content also endures.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How does social media use differ in B2B vs. B2C companies? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media,  content marketing and SEO stats, facts and observations. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How are B2B marketers using social media differently from their B2C counterparts? ” Social Networking Growth Stats and Patterns by Social Media Today. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. StumbleUpon Stats.

Paid Advertising 101: Understanding the Basics of Advertising on Social Media

Synecore

Compelling stats and figures aside, it doesn’t take a marketing guru to realize that, with virtually everyone on the planet interacting on social networks, social media might not be such a bad place for your business to advertise. Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Advertising on YouTube. According to data from eMarketer, Advertisers worldwide will spend $23.68 increase from 2014. Shape Your Message.

The 15 Best Content Marketing Videos Of 2015

B2B Marketing Insider

In a landscape where YouTube already boasts 1 billion monthly unique visitors , these two stats alone should be enough for serious marketers to consider a content marketing video strategy. Even if you’re a B2C marketer at a large company, this video is worth watching. Content Marketing ROI: A NewsCred & LinkedIn Case Study”. B2B Content Marketing Tutorials. 1.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Or that 73% of U.S.

Is Blogging Dead or Are Companies Not Trying Hard Enough?

delicious b2bmarketing

For instance: There were  107 trillion emails sent last year, Facebook is at more than 900 million users , Pinterest is closing in on 15 million users , and there are three billion videos streamed  on YouTube every day. I do this to show how many people are using the web, to preempt the “My customer doesn’t use the Internet” conversation (yes, I still hear that). magazine.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Among the hard numbers he lists: according to a social media industry study , 72% of companies active in social media report higher website traffic, 62% say it has improved search engine rankings, and 48% say it has increased sales. YouTube Tips and Tactics. YouTube etiquette for 2011 by iMedia Connection. Best Practices For Small Business YouTube Marketing by OPEN Forum.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

Find the answers to these questions and many,  many more here in 101 vital social and digital marketing stats for (the rest of) 2013. The second-most popular tier includes YouTube, blogging and LinkedIn. 67% of b2c marketers have generated leads through Facebook.  ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). 61% use YouTube and 39% Google+.

5 Ways to Repurpose Your Content and Get More Out Of It

ion interactive

Blog posts, case studies, interactive experiences—all of it requires hours, days and even weeks of our time. According to a recent benchmark study by CMI and MarketingProfs , "70% of B2B marketers are creating more content than they did one year ago.” We are constantly bombarded with stats and research about how the human brain responds to visual content, so capitalize on it. During Content Marketing World this year, we learned that “41% of B2B marketers and 20% of B2C marketers in North America are using SlideShare in their content marketing efforts.”

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39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

Posts You Might Like to Read: 35 Mind Numbing YouTube Facts, Figures, and Statistics - Infographic. 15 Important Inbound Marketing Stats and What to Do About Them. Posts You Might Like to Read: How We Skyrocketed Website Traffic 2200% in 1 Year [Case Study]. B2C Email Marketing: Consumers Are Fickle. But I'm always looking for new reading material! 10) For Entrepreneurs.

Vital statistics for B2B marketers – The case study

Earnest about B2B

From B2B companies being ahead of their B2C rivals in social media adoption to the truth about how active C-level execs are online, the post painted an interesting and pretty compelling picture of what was going on out there. YouTube branded channel: First off, we added the video both to our YouTube channel and website. Then spread the word. The start of the idea. Objectives.

38 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

Posts You Might Like to Read: 35 Mind Numbing YouTube Facts, Figures, and Statistics - Infographic. 15 Important Inbound Marketing Stats and What to Do About Them. Posts You Might Like to Read: How We Skyrocketed Website Traffic 2200% in 1 Year [Case Study]. B2C Email Marketing: Consumers Are Fickle. But I'm always looking for new reading material! 10) For Entrepreneurs.

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. In addition, they have a dedicated YouTube Channel for Kodak B2B. What is a reasonable conversion expectation from click to form fi. Why dont some of my keywords show, even though we bid very high? Why do my Bing adgroups show a DRAFT status?

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17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 by Fred on Avoid the Corner of Death! I was just wondering what.

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Why You Need Social Media, Even if Your Customers Don't

Hubspot

Are there B2C companies without potential customers on Facebook? 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! Wouldn't you rather leverage the power of big social media sites like Facebook, Twitter, Google+, YouTube, Flickr, LinkedIn, etc. And eMarketer predicts there will be 1.43

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. The chart below shows the difference between B2C and B2B companies. Cooper September 24, 2010 at 4:28 pm Can’t argue against those stats. The focus here is definitely on quantity. They want better qualified and sales-ready leads.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How does social media use differ in B2B vs. B2C companies? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media,  content marketing and SEO stats, facts and observations. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day.

SMB 2

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. They’ve waded through thousands of case studies and brochures and web… Read more… Doug Kessler | October 31st, 2008 | no comments Tech marketing trapped in Plato’s Cave Will we ever learn? Case studies and customer testimonials. Come and get it!

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. B2B Voices ( Trade Youtube Twitter Leads Sales ). Marketing Finger ( Resources Studies Social Media Consulting ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Sarah Worsham ( @sazbean ). Topics.