Heinz Marketing

MARCH 4, 2021

Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media can be used for a variety of things, including: Expressing yourself. Networking / connecting.

Paid Content 132

Paid Content Social Media Media B2B 132

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Trade Press Services

SEPTEMBER 18, 2023

Google Analytics Google Analytics is a top tool for measuring website performance. These specified alerts can be a helpful social listening tool for mentions of your brand, but also offer an automated way to maintain a pulse on the market by tracking keywords related to your industry, network and competition.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. Producing videos you share on YouTube as well your website.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Exo B2B

AUGUST 11, 2021

A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? There are still, as we will see, small differences between B2B and B2C.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Hubspot

JUNE 11, 2020

By the end of 2018, marketers were using live video as part of their social media strategy. As a marketer and social media user, I was expecting that only a few people would regularly stop everything and devote time to watching streams on fast-paced online platforms. By 2027, the live video market is expected to surpass $184 billion.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

B2B Digital Marketer

FEBRUARY 15, 2024

Brandon, with his unique background transitioning from operating health clubs to leading a marketing firm, shares his expert perspective on the shift from B2C to B2B marketing and the critical role of data in understanding consumer behavior and driving successful marketing strategies.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Content4Demand

FEBRUARY 15, 2023

You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. How 2022’s Marketing Trends Are Shaping 2023 Tuesday, February 28, 11:25 a.m. to 11:55 a.m. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Webbiquity

MAY 4, 2021

Back in 2014, marketers had to run influencer campaigns manually: chasing down social media stars, trying to find the right people, using screenshots for reporting, putting it all together in Excel or PowerPoint. We leaned on our networks, any people we knew who could benefit from our product. James: A lot of it was relationships.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Valasys

JULY 20, 2020

The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

SmartBug Media

APRIL 27, 2023

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. Our panel discussion featured Crystal King , Social Media Professor at HubSpot, and Michael Birky , Paid Media Director at SmartBug Media. Using contextual data.

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Marketing Insider Group

MAY 11, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. It involves brands acting more like publishers and creating content on a destination you own (your website) that attracts visitors. And why do I need it now? Because it’s a tool they can use for growth.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Launch Marketing

SEPTEMBER 12, 2018

Unless you’ve been hiding under a rock for the last two decades, you’ve probably heard a thing or two about social media platforms. Social media has transformed the way we communicate with friends and family and interact as a society. Consider the following five steps to build your social media strategy: 1.

Social Media 63

Social Media Practices Media Marketing & Strategy 63

BenchmarkONE

SEPTEMBER 5, 2019

Organic traffic is the holy grail of internet eyes on your website, but building your SEO strategy and seeing results can take time. Through the Google Ads platform, you can create pay-per-click and pay-per-impression ads for Google searches, display ads on websites, video ads on YouTube, and even email-like ads on Gmail.

Paid Search Agency 63

Paid Search Agency Advertising Agencies Ad Agencies Ads 63

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Kapost

FEBRUARY 13, 2017

Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. But B2B companies should leverage the power of video too, especially in combination with the distribution power of social outlets.

Social Media 78

Social Media ROI Video Marketing Tips 78

LeadSquared

APRIL 13, 2021

As a brand, you can leverage this trend by focusing on your buyer persona. However, a look at the videos on the professional networking site will reveal that not all of them were shot or edited with high-end professional tools. This trend has resulted in several promotional videos, and brands need to diversify their video offerings.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. Don’t always follow the traditional social media playbooks or what your competitors are doing. LinkedIn Company Pages.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Top Rank Marketing

DECEMBER 4, 2023

Incorporating the latest trends into your marketing strategy is not just about staying relevant; it’s about enhancing the effectiveness of your marketing efforts, connecting with your audience in more meaningful ways, and driving measurable business impact from marketing efforts.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Startups Magazine) Over 90% of brands utilize social media for marketing.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Webbiquity

MARCH 16, 2021

B2C and B2B influencer marketing are similar in some ways, and not so much in others. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity. Both use Facebook and YouTube.

B2B Marketing 358

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 358

RebelMouse

DECEMBER 11, 2018

According to Content Marketing Institute , one-third of B2C marketers and 42% of B2B marketers do not measure content growth, with many of them citing it's just not tangible enough to understand. Jason Kint, CEO of Digital Content Next , cites the rise of direct-to-consumer marketing as an emerging trend to track in 2019.

CMS Development 41

CMS Development Lead Scoring Lead Ranking Custom Publishing 41

Content Standard

OCTOBER 28, 2016

For healthcare professionals, whose day-to-day lives are spent entrenched in diagnoses, cures, technological innovation and fast-paced communication with patients, providers, and businesses alike, the idea of developing a social media marketing strategy can feel daunting—and perhaps a bit unnecessary. Social media matters.

Social Media 40

Social Media Social Marketing Marketing & Strategy Marketing Strategy 40

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm. Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Sales Engine

JANUARY 25, 2016

For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. But, it hasn’t happened overnight. Especially extreme video.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Hinge Marketing

MARCH 12, 2020

Many professional services websites aren’t as good as the firms they represent. Unfortunately, many organizations struggle to translate their hard-earned expertise into an engaging and productive website. In this post, we’ll cut through all the fluff and explore practical website design trends that can help you stand out from the pack.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Oktopost

FEBRUARY 19, 2024

Social media can be a tough place to be. So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Social media platforms are constantly evolving, with frequent updates to algorithms and new features. We’re going to say it.

Social Media 62

Social Media Trends Webinar Metrics Media 62

Circle Studio

NOVEMBER 15, 2018

As we approach the end of 2018, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2019 will see the ongoing evolution of many B2B marketing trends from recent years and some newer concepts will become more mainstream. Dominance of video marketing.

Marketing AI 148

Marketing AI Trends B2B Marketing Account Based Marketing 148

Hubspot

JANUARY 23, 2017

Its most exciting growth has come from its network: Facebook (desktop/mobile): 1.18 What’s fascinating is the amount of time people spend with this network. Most marketers start by targeting Friends of your existing users, visitors of your website, or people in your CRM lists. Right now, this is the case with Facebook.

Facebook 28

Facebook Paid Search Agency Ads Marketing AI 28

Optinmonster

JANUARY 14, 2024

AIOSEO All-in-One SEO (AIOSEO) is a comprehensive SEO plugin for WordPress websites designed to improve search engine visibility without requiring extensive SEO knowledge. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

OCTOBER 19, 2012

social media has had plenty of time to accumulate some big, cuhraaaazy myths. Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media. and drudged up some of the most common social media myths out there. 20 Common Social Media Myths BUSTED.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. But I need to stay on top of emerging trends,” I hear you say. How do you solve Social Media Tool Exhaustion? And the more time you spend online, the more likely you are to suffer relapses. “But Why do you want to test the tool?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Single Grain

JUNE 5, 2023

While you should be tracking and analyzing your data based on previous campaigns, relevant advertising stats can offer valuable insights about your target audience’s behavior, help identify trends, interpret algorithms, and make data-driven decisions to optimize your campaigns. HubSpot ) 90% of marketers share their content on YouTube.

Paid Content 52

Paid Content Statistics PPC Privacy 52

B2B Marketing Zone Posts

FEBRUARY 2, 2010

There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. In this post I want to focus on the trends in Marketing Automation for 2010. Is Less Content Better?

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40