Webbiquity

MAY 30, 2023

1) B2B marketers are faring (a little) better than B2C. ” It’s not surprising that increasing sales revenue was the top goal (at 67%) among B2C marketers, where marketing is responsible for driving in-store and online traffic, and sales professionals (other than for big-ticket items) generally play a smaller role.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Image credit: John Schnobrich on Unsplash According to Shopify , “Revenue from online B2C transactions in the US reached $875 billion in 2022.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

FEBRUARY 22, 2022

Budget isn’t the most important factor (unlike the B2C world). Though there are some similarities between B2B and B2C influencer marketing, in important ways the two strategies are very different. A new report offers a wealth of guidance for doing B2B influencer marketing better. On to the lessons of the report.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. This type of social proof can emphasize how a product or service provided a solution to a common problem. Social proof: Boosts Conversions.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

OCTOBER 11, 2022

Use Social Media Platforms to Your Advantage. Despite splintering across networks, social media platforms remain a powerful communication channel with customers and prospective clients. Posting updates and photos on your company’s social media accounts regularly helps build visibility for your organization.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

FEBRUARY 27, 2018

Other than some minor jockeying for position, the chart below showing the largest social networks hasn’t changed much in the past few years. For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. Social media is now the dominant channel for news coverage. Image credit: DreamGrow.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Webbiquity

MARCH 10, 2022

For B2B companies, it’s likely that many of your prospective customers find you by searching for your business online and on social media. Social Media. Social media is an excellent way to showcase your brand’s image. Pay Attention to Your Brand Online.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Webbiquity

JULY 18, 2023

Influencer Marketing: It’s Social (But Pick Your Platforms Carefully) Influencer marketing continues to grow in importance across industries, though priorities, platforms, and practices are much different between B2B and B2C influencer marketing.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives. Video / YouTube.

Social Media 100

Social Media Media Case Study Case Studies 100

Webbiquity

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.

Social Media 100

Social Media Vendors Media B2B 100

Webbiquity

NOVEMBER 4, 2021

Whether your business is B2B or B2C, your client or customer experience needs to be prioritized. Direct mail, email, and social media advertising are all items in a marketer’s toolkit that should be leveraged to gain the trust of potential customers. Knowledgeable help. Convenience. Friendly service. Why Acquire New Customers?

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Webbiquity

JANUARY 30, 2020

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. The best way to make your brand stand out on social media is to maintain consistency.

Marketing AI 232

Marketing AI Brand Identity Branding Advertising Agencies 232

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 100

Social Media Media Work Management Marketing Management 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

APRIL 19, 2010

Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. Social media marketing, in contrast, is ongoing.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

MARCH 10, 2020

They give you an ideal platform to generate leads in exchange for participation, and with increasing use of social media , they are easier to organize than ever while remaining quite cost-efficient. Social Media Promotions and Offers. Be authentic when engaging with potential customers on social media.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Failing to LISTEN. It will backfire.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Webbiquity

FEBRUARY 21, 2023

Put simply, while 38% of consumers say they trust brand-produced social media content , 61% trust influencer recommendations. Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. billion in 2016 to $16.4

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Social proof can help create trust and boost your business growth in 2022. Social media is a great channel for community growth. Guest post by Brent Zahradnik. Image credit: Thirdman on Pexels.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Webbiquity

OCTOBER 10, 2017

But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. So clearly, mobile search is not just a B2C phenomena. You can also encourage them to interact with your social media accounts before they even leave your table by accessing them on their phone.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Webbiquity

SEPTEMBER 4, 2018

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Target Multiple Social Media Channels.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. Today, prospects and customers use multiple touch points to interact with businesses: website, blogs, apps, emails, social media, and more.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

MARCH 16, 2021

B2C and B2B influencer marketing are similar in some ways, and not so much in others. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity. Image credit: Product School on Unsplash.

B2B Marketing 358

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 358

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A new consumer may try out your product at first on an impulse buy.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

JULY 28, 2022

They end the message with a subtle reminder of their shop’s location, social media accounts, and phone numbers. Marketing automation tools enable B2B and B2C firms increase sales with professionally designed, hyper-targeted, highly relevant emails. Conclusion. And there’s no need to do this manually.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Webbiquity

AUGUST 7, 2020

In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications. Businesses that haven’t yet adjusted their online presence to reflect this may be at serious risk.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

FEBRUARY 23, 2016

Image credit: Social Media Examiner. Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing.

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Webbiquity

JUNE 15, 2021

This is particularly suitable for eCommerce businesses with an active social media following. Plus, checklists work for both B2B and B2C businesses. A mere announcement on your social media channels can sometimes be sufficiently rewarding to increase participation levels. The potential is endless. Worksheets.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

DECEMBER 26, 2017

This includes blog posts and social media posts that answer questions that are important to your service area. An Inc5000 member for 2017, headquartered in Atlanta, GA, with a team of 17 supporting 60 clients, Techwood has a reputation for quality execution within the B2C SEO and PPC subject matter areas.

Paid Search Agency 231

Paid Search Agency Marketing Management Service Advertising Agencies 231

Webbiquity

APRIL 10, 2018

But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience. 75% of B2B buyers use social media to support their purchase decision. Digital Media Stream ). Search, social, and live chat are the best ways to reach buyers. Martech Series ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

FEBRUARY 14, 2019

Designed mainly for business-to-consumer (B2C) companies that sell directly to consumers, consumer database marketing has tight security in place for storing consumer data. He writes about technology, marketing, and social media for the aspiring entrepreneur. Consumer Database Marketing. Follow him on Twitter @NickARojas.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

Webbiquity

JULY 24, 2018

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social media is actually even bigger than that, though.

Social Media 246

Social Media Paid Content Enterprise Management Social Marketing 246

Webbiquity

MAY 10, 2016

96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. ” — Social Media Examiner. Showcase reviews: Social Media Examiner.

Facebook 100

Facebook Tools Work Management Best Practices 100