Customer Experience Matrix

JUNE 5, 2013

Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. During their call, the SAP and hybris managers unfairly implied that ExactTarget does nothing but email (without mentioning Salesforce.com or ExactTarget by name).

Work Management 120

Work Management Marketing Management Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

OCTOBER 17, 2012

It has a pretty low profile in the B2B marketing automation world, partly because it serves a mix of B2C and B2B clients but mostly because it started as a marketing operations management system. I still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider. Even a good B2B platform might not.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Adobe Experience Cloud Blog

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. A problem we see nearly everywhere -- B2B and B2C -- is focusing too much on the quantity of leads, rather than lead quality. CD-ROM!").

Salesforce.com 48

Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

Valasys

AUGUST 28, 2020

Gavin Patterson the Chief Revenue Officer of Salesforce.com Inc. ” The executive stated that sales of Commerce Cloud are benefitting from the “broad digitization” of commerce along both B2B and B2C channels. One is we do both B2C Commerce and B2B Commerce. billion in the first half of the fiscal.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Customer Experience Matrix

JUNE 4, 2013

I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. They also get a toe-hold in B2C marketing and in marketing automation (via ExactTarget''s Pardot technology). Having a had a few moments to digest the news (and some lunch), here are a few thoughts: - Good move for Salesforce.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. As new entrants explore the world of B2C marketing automation, it’s important to recognize that the territory is already occupied.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Customer Experience Matrix

OCTOBER 10, 2012

I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Customer Experience Matrix

AUGUST 23, 2012

Both are general purpose marketing automation systems that serve large numbers of B2C as well as B2B clients. So does MarketingPilot , a newcomer to the VEST that is more like Neolane and Aprimo in serving a mix of B2C and B2C clients.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

APRIL 17, 2015

Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). Its limited data structure and scale were primary obstacles to competing in the B2C market, where custom data models have always been standard.

Marketo 120

Marketo Enterprise Management Mobile Advertising Salesforce.com 120

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? The customer (again, whether B2B or B2C) simply is becoming de-sensitized and numb to these blatant media tactics.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

AUGUST 6, 2013

Most of the sales information is presented within the Salesforce.com interface, although users can drill down into details held with RightWave. The system also gives sales users reports on new leads, activities of existing leads, and visits from target accounts.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. The Web site network is unusual if not unique among B2B data providers; the most similar offerings I can think of are audience profiles from B2C site networks, from owners of large B2B sites, and based on other B2B activity such as email response.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Biznology

JUNE 6, 2018

While general-purpose CRM (like Zoho, Salesforce or Pipedrive) play well with marketing automation platforms, many B2C businesses use proprietary CRMs, purpose built for specific industries: pest control, home health aides, dentistry, and dozens of others. According to Salesforce.com , 92% of customer interactions happen on the phone.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Markempa

MAY 24, 2021

Do you see a difference between B2B companies and B2C companies with brand activism? If you start doing a count of the companies that have made their brand more active, there’d be many B2B and a lot of B2C companies in that list of brand active companies. I was thinking perhaps Salesforce.com or Apple. Anyone else?

Activities 76

Activities Brand Identity Branding Planning 76

Customer Experience Matrix

DECEMBER 4, 2012

The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. Integrations with ACT! And Saleslogix are under development.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Vidyard

OCTOBER 7, 2013

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

ANNUITAS

FEBRUARY 19, 2015

When I ran the Salesforce.com User Group in San Francisco, for example, I loved to hear how the non-profit organizations were creating innovative solutions on very tight budgets. Anyone who is anyone in content marketing strategy (B2B and B2C) is at this event. 3) Empathize and Imagine. I have never gone and not learned a lot.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Biznology

APRIL 2, 2015

The merging of B2B and B2C. Jeffrey Rohr, VP of marketing insights at Salesforce.com, puts a slightly different spin on this matter, with his intriguing point that B2Cis increasingly taking a page from the B2B playbook. B2me,” is the appealing term for this direction coined by Joseph Puthussery of Cisco.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Anything Goes Marketing

OCTOBER 8, 2007

This was a fairly straightforward B2C transactional example. With the CRM salesforce.com , you can associate Campaigns to a Lead or Contact. Tags: email marketing B2B B2C search Google closed loop. StubHub can then evaluate which search engines and keywords resulted in the most sales and invest appropriately.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Biznology

FEBRUARY 13, 2015

We all know that B2B data is less accurate than B2C data for a number of reasons, and one of them is that it decays far faster than consumer data. In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Yearly B2B Data Decay Rates.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Webbiquity

AUGUST 29, 2011

Considering all of its features , LightCMS is another shortlist-worthy tool for basic website creation, particularly for smaller B2C companies who want an easy-to-manage online store. Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. Solution Toolbox. 300 per year ($25 per month).

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Customer Experience Matrix

NOVEMBER 22, 2013

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. The interesting news was that B2C marketing automation remains separate. The good news is the B2C marketing vision. Here are my observations. The big news was for geeks. Did you notice that just one of these has its own brand?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Engagio

DECEMBER 28, 2020

Much like the broader digital experience—think streaming services, e-commerce, and B2C marketing—a commitment to the customer experience will go a long way in achieving ABM success. People will realize the need for one source of truth: one funnel in Salesforce.com that encompasses legacy lead generation approaches with ABM.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Customer Experience Matrix

JANUARY 3, 2013

That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation. Even some of the less prominent B2C products have been acquired recently: Conversen by Experian and Entiera by FICO , although neither of these are enterprise software vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Anything Goes Marketing

MAY 26, 2007

Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. These stats could be used as part of an automated lead qualification process and be displayed on the contact record of the CRM ( Customer Relationship Management like Salesforce.com ) that you use. Marketing Sherpa.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

MLT Creative

OCTOBER 21, 2011

” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. Although Zappos is a B2C business, their culture is built on great customer service and a shared passion for making each customer’s experience positive beyond their expectations. This is easy.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Adobe Experience Cloud Blog

JULY 26, 2010

Reputable lead generation companies should offer multiple ways to receive leads – email, text message, bulk file (CSV or TSV), XML, and/or integration directly with a CRM like Salesforce.com. Make sure the company you choose can accommodate your format of choice before you get started. How do you verify a lead?

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

Customer Experience Matrix

OCTOBER 18, 2012

The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. As I noted in yesterday’s post , B2C marketing systems like Epiphany have actually been more popular acquisition targets than B2B products. It’s neither the best nor the worst B2C marketing system.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Customer Experience Matrix

FEBRUARY 7, 2019

It commonly referred to B2C as well as B2B. the term came to be more associated with B2B sales and customer service in general and the Salesforce.com Sales cloud in particular. In Europe, CRM is used very broadly to mean any and all customer data, extending far beyond sales, service, and marketing, and including both B2B and B2C.

Work Management 136

Work Management Marketing Management Paid Search Agency Vendors 136

Lead Liaison

JULY 5, 2016

Lead Liaison, a leader in sales and marketing automation software to the mid-market, announced an enhancement to its integration with Salesforce , now available on the Salesforce AppExchange , providing more opportunities for B2C companies and educational institutions to use automation to connect in entirely new ways.

Enterprise Management 48

Enterprise Management Marketing Automation Services Work Management Marketing Management 48

Customer Experience Matrix

JANUARY 24, 2015

The system offers advanced versions of the usual marketing automation functions: email, landing pages, Web forms and surveys, lead scoring, multi-step nurture flows, media hosting, and CRM integration with Salesforce.com , Microsoft Dynamics CRM , and Sugar CRM. Full disclosure: I’ve consulted for them.) Fees start as low as $500 per month.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

MAY 11, 2011

Engage still relies on Salesforce.com to produce revenue reports. Salesforce.com integration. They can have the system create Salesforce.com tasks when a new lead is created, use Salesforce.com opportunity stages within campaign rules, and add leads to a Salesforce.com campaign at any step in a marketing automation program.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

Zoominfo

NOVEMBER 5, 2020

As an example, social networks and ecommerce companies like Pinterest and Instagram are very different businesses and use very different services and technologies than enterprise software companies like Salesforce.com, SAP, or Oracle.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

ANNUITAS

OCTOBER 9, 2014

As B2Bs continue to try and adapt one-to-one B2C techniques and technologies to work on the accounts they try to sell to, they miss the vital and strategic understanding of how B2Bs actually buy. Consider how leads vs. contacts work in Salesforce.com. And don’t even try to specify B2B vs. B2C!

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Demand Generation Agencies Demand Generation 100

ANNUITAS

JUNE 12, 2014

As B2Bs continue to try and adapt one-to-one B2C techniques and technologies to work on the accounts they try to sell to, they miss the vital and strategic understanding of how B2Bs actually buy. Consider how leads vs. contacts work in Salesforce.com. And don’t even try to specify B2B vs. B2C!

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Demand Generation Agencies Sales Qualified Leads 100

Customer Experience Matrix

MAY 25, 2010

Note that Oracle's Seibel group already had a robust marketing automation solution for consumer marketers, so this does clarify that B2B marketing automation is different from B2C marketing automation. This is why I prefer the term "demand generation" for B2B marketing automation, although it's been a losing battle.)

Market2Lead 120

Market2Lead Buy Marketing Automation Services Eloqua 120

Zoominfo

NOVEMBER 5, 2020

As an example, social networks and e-commerce companies like Pinterest and Instagram are very different businesses and use very different services and technologies than enterprise software companies like Salesforce.com, SAP, or Oracle.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130